Sharaf DG achieves record sales in first week of DSF with Crazy Prices Festival

Available at all of its stores, the promotions include massive discounts of 25% to 50% across leading brands of electronics, laptops, cameras and LCD televisions. Consumers have to spend just Dhs300 on their first purchase and then choose the product of their choice from a range of 400 products offered at 25% to 50% discount, every single day of the shopping festival.

The retail powerhouse is also promising the lowest prices guarantee at its stores, further confirming that Sharaf DG offers the best value in town for digital products. In fact Sharaf DG is willing to pay consumers twice the difference in the price if they are able to get the same product at a cheaper price at any other store in a mall.

With an exhaustive range of products across all consumer electronics, telecom, photography, IT and appliances under one roof, consumers will find what their heart desires at price reductions up to 25%. Sharaf DG has also planned a host of exclusive product launches featuring gadgets with the latest cutting edge technology to coincide with the shopping festival.

Commenting on their DSF strategy, Mr. Nilesh Khalkho, Director, Sharaf DG says, "Dubai Shopping Festival is the period where consumers look for the best bargains on digital products and appliances and at Sharaf DG our focus is to provide unmatched value on the widest range in the region and supported with trained staff. We have consciously stayed away from raffle draws and other gimmicks which makes the consumer a winner by chance. At Sharaf DG our customers can be assured if the best deal, else wwe will refund twice the difference.''

Mr. Khalkho adds, "This DSF season has already seen a quantum jump in sales across all of Sharaf DG stores with outlet reporting as much as a 160 % jump in revenues on weekend sales. The management is glad that consumers have reacted positively and have appreciated the value that Sharaf DG strives to deliver.''

Sharaf DG's special deals will run throughout the DSF season. The festival commenced on 24 January and will run until 24 February.