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Explaining the company's strategy, Mr. Neo Neophytou, the Managing Director of ADAOX Middle East, said,
"The Kingdom of Saudi Arabia is one of the key markets for us in the Middle East region. Our objective is to ensure that we offer our best-of-breed anti-threat solutions combined with excellent service and support to customers in this region. Hence, we are looking to recruit performance-based channel partners who will work closely with us to promote our solutions extensively in the regional market. By appointing new channel partners, we want to demonstrate our commitment to our customers and partners in the Kingdom of Saudi Arabia, who will be able to receive advice, service and technical support locally from ADAOX's channel partners."
ADAOX Middle East already boasts of an impressive list of customers using ESET NOD32 across the Middle East, which includes government organizations, banks, universities, and enterprise customers across all verticals. By appointing new channel partners, ADAOX is looking to strengthen its reach and market share in Riyadh, Jeddah, Damman and Al Khobar.
ADAOX recently launched ESET Smart Security, a tightly integrated security solution designed to protect computers from a range of threats, in the Middle East region. ESET Smart Security, which is built on the award-winning ESET NOD32 Antivirus and its powerful ThreatSense engine, provides antispyware, antispam and customised firewall features. Utilising ThreatSense — the industry's most advanced heuristics — the window of vulnerability between virus outbreak and signature update is reduced. It has been designed to be complete solution in the field of computer protection against infiltrations and attacks. ESET Smart Security also offers more than just a sum of its parts - it is synergy that matters most. If all components are used simultaneously, the effectiveness of the whole program is multiplied. ESET Smart Security unifies all its functions to create a complex security solution.
"With so many companies opening up in the Kingdom of Saudi Arabia, we see tremendous growth potential for our products. We believe that our new channel partners and ADAOX's sales and support activities, will help us strengthen our ties with our customers in the Kingdom of Saudi Arabia," Mr. Neophytou concluded enthusiastically.
Posted by Anne-Birte Stensgaard, Senior News Editor
