AAF's Officeland continues show of strength

With an impressive 3300 sq ft. stand in the main Zaabeel Hall of the International Exhibition Centre, Officeland is set to steal the show which runs from 4th-6th February 2008. The company is also the sponsor of the 'O Celebrate' VIP networking event being held on the evening of 4th February.

"The Office Exhibition is one of the most important annual events for us, bringing together the industry's key players and decision makers from across the region," said Shahriar Khodjasteh, AAF's Group Marketing Director.

"The event offers us unparalleled opportunity to showcase our latest office solutions to the people who matter, and is a unique platform for Officeland to visibly demonstrate its strength in the market."

Themed in alignment with current global trends, the Officeland stand will be displaying the latest products from its international principals. Showcased on the stand will be executive lines in full saddle leather from i4Mariani - Italy; patented Glide-Tec chairs from Grammer Office - Germany; stylish and yet ergonomic chairs from Sitia - Italy; the New Age Chair from Mobilex - Italy; metal storage systems from Dieffebi - Italy; as well as system furniture and bench systems from Exbydo - Czech Republic.

"In addition to the diverse range of office interior solutions on display, we are also using The Office Exhibition as a platform to showcase our corporate flooring products from the world's largest producers, Shaw Contract and Masland Contract," continued Khodjasteh.

Shaw Contract Group is the leading flooring provider to the commercial market. With a rich understanding of individual market segments, Shaw Contract Group designs and delivers innovative flooring solutions to meet the requirements of customers in the health care, education, corporate office, government and retail sectors.

Masland Contract is recognised as the styling leader and producer of new original products to the marketplace, and is a highly respected leader in the industry. Guided by a design sense that has been refined by more than a century of experience, Masland not only recognises new trends as they emerge, but originates trends which others follow.

Operating in Dubai under the umbrella of Al Aqili Furnishings and catering to the fast growing regional market, Officeland offers a complete range of office furniture and solutions to suit every type and size of business from small back office modular units to sophisticated executive desks and conference spaces. Only world-renowned products combining design and functionality to create ideal working environments are used.

In just two short years of operation, Officeland has successfully completed a number of turnkey projects, including high profile accounts such as the Profile Group and Omniyat offices at the Burjuman Business centre, Barclays Bank Abu Dhabi, Dhafir Group Abu Dhabi, Dubai Police Headquarters and Dubai Festival City head office.

"Our vision for Officeland is anchored to our dedication to our clients. We wanted to offer the market a fresh new concept that caters to clients looking for trend-setting options in a variety of styles to suit any budget, without compromising quality," continued Khodjasteh.

"Our business expansion plan focuses on increasing our services, reach and products throughout the Middle East, and commenced with establishing new partners in Kuwait - Marsco and Al Balad Al Amin. We are continuing our dynamic expansion policy this year with plans for partnerships in Saudi Arabia, Qatar and Bahrain, to solidify our position as a leader in the highly competitive furnishings industry."