Al Ghurair City presents 'Out of Arabia'

The week-long "Out of Arabia" event, which gets underway on 3 February, recognises the importance of tradition and its influencing role in the Arab family. With a large number of visitors from around the world expected to visit the mall during the DSF period, the Arabic themed week will allow them to experience the culture and customs of the region.

The events have been designed to offer visitors the opportunity to experience the Arab way of life and hospitality, whether it is through the serving of dates and kahwa (coffee), a tradition when welcoming guests into the home, or by providing cultural entertainment that is normally staged at family gatherings and weddings.

The line-up of activities at the mall from February 3 to February 9 include performances by an Arabic band showcasing their talent through the Oudh, Violin, Kanoon and Tableh daily from 6pm to 8.15pm and an Arabic saxophone player from 8.30pm to 10pm.

Vibrant local dances like the Harbeya that are performed at family gatherings and weddings will also take place at the mall to entertain visitors on February 7 from 6:30pm to 9:30pm while the local Yola dancers will be on show on February 8 from 6:30pm to 9:30pm. The "Out of Arabia" week will conclude with the Female dance troupe taking centre stage on February 9 from 6:30pm to 9:30pm.

Commenting on the Arabic themed week, Mukta Sabharwal, Events and PR Coordinator, Al Ghurair City said: "As a key sponsor of DSF 2008, we wish to provide visitors to Dubai the opportunity to experience the hospitable nature of our people. In addition to the fabulous promotional activities that we have launched to celebrate DSF, we also want visitors to the mall to learn about the rich Arab heritage and deep rooted culture of the Arab family. DSF presents a great platform for the region to educate visitors about the Arab world, its distinct local customs, its hospitality and the local cuisine".

"Besides the Arab infused environment here at Al Ghurair City, we have also put together a well balanced package of world-class shopping, interactive competitions and exciting promotions that will ensure a rewarding experience to our shoppers," she added.

Al Ghurair City balances Arabic motifs featuring teak and gold finishing together with a blend of bright colors and warm lighting. A variety of merchandise ranging from successful home-grown brands to world-renowned brands, traditional wear to international fashion and lifestyle has made Al Ghurair City a favourite of shoppers, who visit the UAE from around the world.

Powerful mall promotion

In the mall promotion, shoppers spending a minimum Dhs200 in any of Al Ghurair City's well known shops will enter a raffle draw that will give them the opportunity to win a BMW X5 and a trip to an African safari destination of their choice. Retail outlets representing leading local and international brands, will add to the shopping excitement by offering special deals and incentives during DSF.

Competition

A specially conceived competition will allow shoppers to submit photographs they have of their most memorable holiday experience. The winning photograph will be chosen by a panel of judges with the winner being rewarded with a holiday to the same destination that is featured in the picture.