ME baby brands blooming, with ample room for growth

The curtain came down on another highly successful Mother, Baby & Child Show in Dubai recently and the preparations are well under way for the Abu Dhabi event in May. Without any signs of growing pains, the showcase has developed into the largest event of its kind in the region, attracting well over 100,000 visitors in total over the last four years.

This year 150 exhbitors are expected to be on show in Abu Dhabi which takes place at the Abu Dhabi National Exhibition Centre (ADNEC) on 29 - 31 May 2008. Last year's event in the capital attracted 15,000 visitors and TME the show organisers are expecting another bumper turnout again this year.

Besides the extraordinary visitor numbers, the success of the event is has been the attributed to the quality of advice on parenting and the blue chip brands who exhibit their latest products and services. Even more international brands will feature in Abu Dhabi this year, building on last year's success.

"The MBC show provides us with a unique platform to communicate & interact with our target market" said Priyanka Navneet, The Clorox International Company ME.

"We are gratified to hear from so many exhibitors regarding their success stories at the shows," said Shannon Norris, Events Director for TME the organisers of the show. "We're already looking forward to 2008 with the goal of making the show even better than it was last year."

The Abu Dhabi fair will showcase a comprehensive range of product categories spanning the complete industry spectrum. Moreover, there will be themed zones for prams & travel systems, toys & hygiene products, furniture, fashion, activities & sports, education & books as well as health, wellbeing and beauty.

"Manufacturers, retailers and distributors of baby & children's products and services who wish to or grow their businesses in the UAE/ GCC market should exhibit in this fair. The Mother, Baby & Child Show, provides its exhibitors with a unique opportunity to be in direct contact with their target audience, build relationships, understand the market dynamics and expand their sales network throughout the region." added Norris.