Sparkling diamonds find home at the new Memories boutique

The new store is located at the bustling Gold and Diamond Park.

Leading the dignitaries at the grand opening of the posh boutique were Raed Ahmad Baker, Chairman of Liali Jewellery and Rashid Doleh - CEO of Emaar Malls Group LLC. The morning brimmed with style and sophistication as the city's jewellery lovers viewed the unique boutique offerings.

Occupying a prime spot in Dubai's latest jewellery hub, the Memories boutique evokes minimalist elegance which only heightens the beauty and rare sparkle of the jewels on display. A well-trained and knowledgeable sales staff welcomes clients, assisting them in choosing the jewellery piece of their dreams.

Raed Ahmad Baker commented,

"We aim to cater to the country's highly selective market and the Memories boutique is a step towards that direction. 'Memories' is a unique brand that deserves a special home thus we established a platform that puts the spotlight on the rare beauty of its diamond jewels. This will be the first of a chain of luxury boutiques that we plan to open in the coming years."

The Memories brand concentrates on providing a 'complete' look to fit every mood and occasion. Its diamond jewels are designed for the contemporary woman who exudes confidence that comes from her accomplishments in life.

"We take great pride in the fact that every diamond used in the creation of Memories has been certified genuine by the International Gemological Institute - a leading authority in grading and certifying diamonds," Baker added.

Baker continued that after a careful study of the market, they spotted an exclusive segment that appreciates premium diamond jewellery - one that is very exclusive and embodies design perfection using the choicest precious materials. "These are women who are successful, independent and know what they want."

Diamond lovers will be delighted to know that the new boutique carries the complete range of diamond jewels under the Memories brand - exclusive diamond rings, earrings, pendants and chains, bracelets and necklaces. These were crafted to perfection by Liali Jewellery's pool of highly skilled artisans who treat each piece as a true work of art.