ViewSonic brings faster and brighter entertainment options to the Middle East

Featuring innovative Dynamic Contrast Ratio (DCR) technology that enhances the LCD contrast ratio up to 3000:1, exceptional speed and the best in reliability and performance, the new CASA LCD series includes a collection of screens ranging in size from 17-inches to 22-inches at a competitive price point. The CASA series, which includes the 17-inch VA1716w and 22-inch VA2216w, are all Windows Vista certified.

"The CASA series underlines ViewSonic's philosophy of product development and the best in class price/performance that today's users can obtain." Said Aaron Fright, Regional Director, ViewSonic Middle East,

"Launching the CASA family and making the product available to the Middle East, ensures that this region's discerning users can acquire the latest in panel technologies, housed in the most attractive of aesthetically pleasing form factors."

"Ranging from 17-inches widescreen right up to 22-inches widescreen they are readily available at ground-breaking price points for this region." Fright continued, "Our exciting new line-up provides an uncompromising level of outstanding value for money and we are very confident that you can truly see the difference with our new CASA family with prices ranging from approx AED600 for the 17-inch widescreen to AED999 for the 22-inch widescreen."

The CASA series LCDs feature the latest in DCR technology that automatically detects the image signal and intelligently controls the backlight brightness to make the black blacker in dark scenes, and the white whiter in bright environments. The primary advantage of DCR technology is that it intelligently controls the LCD panel backlight. When viewing images in a dark room, there can be a drawback if a dark scene contains small areas of super-bright light that can be sacrificed and blown out. By intelligently modulating the backlights, users can experience lower black levels while watching darker movies or video games. This can help provide for a better user experience and overall front of screen performance.

Another advantage of DCR technology is its power-saving capability. Owing to DCR's ability to automatically detect the image source and then adjust the LCD backlight accordingly, the power consumption will lessen. In comparison to conventional LCDs, which continuously have their backlight on, the voltage of ViewSonic LCDs with DCR technology is flexible based on the contrast ratio and minimizes power consumption.

ViewSonic's 17-inch VA1716w LCD brings widescreen performance to budget-conscious consumers. The 16:10 aspect ratio and high 1440x900 resolution allows users to view documents side-by-side or to work in multiple applications simultaneously and provides incredible image detail for sharp text and graphics making it suitable for gamers, home/small office users and corporate professionals alike.

For consumers looking for a larger display, ViewSonic's VA2216w, which boasts a dynamic contrast ratio of 2000:1 and fast video response time of 5ms, delivers reliable widescreen performance at a budget-friendly price. The VA2216w, displaying sharp text and crystal-clear graphics with vivid colors, is the perfect choice for education and government users, small and home office applications and those looking for a high-quality, good price/performance ratio widescreen monitor.

In addition, the ViewSonic CASA series LCDs provide fast response time with ClearMotiv II technology, which has the ability to demonstrate the smooth video performance and deliver broadcast quality, fast-action video for gaming, entertainment and graphic-intensive applications.