Browse
related articles
>>Dimitri Metaxas, Group Director, Omd Digital
>>Omar F Koudsi, President and Co-Founder, Jeeran
12.40 LUNCH
14.00 DIGITAL CONSUMER BEHAVIOR AND BEHAVIORAL TARGETING
How can you be sure that what you're building will suit your customers when they have distinctly different needs and behavior? The Jumeirah story, tells how important it is to do your homework first.
• Starting from the beginning: Developing a comprehensive study to know exactly what your website should do
• Researching Consumer Behaviours and Customer Journeys
• Using Web 2.0 solutions
• Planning the Site Rebuild
>>Terry Kane, Digital Marketing Manager, Jumeirah
14.20 MARKET INSIGHT: YOUNG CONSUMERS
The youth market is THE market it comes to discovering and pushing virtual boundaries as they grow up with the digital revolution. Along with an analysis of who and what they do online, we also focus on their consumption of digital devices, what are the areas of interest and how they intertwine themselves in different Web 2.0 user generated content. Opinions are also assessed to see how influential they can be in helping to make or break new products being introduced to the market.
15.20 MARKET RESEARCH PANEL
Moderator: Rob Jones, Editorial Director, AME Info
This is your chance to talk to leading market research firms about the information you need, how they do their studies and where you can find current stats to support your business needs.
>>Nassim Ghrayeb, Siraj Co-founder and C.E.O., YouGovSiraj
>>Dan Healy, Managing Director, Real Opinions
16.00 CHAIRMAN'S SUMMARY
Caroline Whyatt, Head of Digital
