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CONFERENCE DAY TWO: 26th March 2008 (page 1 of 2)
- Monday, February 05 - 2007 at 11:23
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TAKING DIGITAL TO THE NEXT LEVEL: WHAT'S HOT AND WHAT'S NOT
9.00 WELCOME and recap on Day One
>>Rob Jones, Editorial Director, AME Info
9.10 MARKET INSIGHT: BUSINESS PEOPLE
Research Commissioned and presented by Real Opinions
Business People are technology savvy, they travel, have high disposable income and big purchase power. So what are they doing online and how can you reach them?
>>Dan Healy, Managing Director, Real Opinions
10.00 USING WHAT YOU KNOW ABOUT YOUR CUSTOMERS TO DEVELOP YOUR SITE
Interactive, sticky, dynamic, functional or all of the above? What do your customers really want and how can you be sure they'll use your site?
• The organic development of EMIRATESMAC: What did our customers want and how we created it
• Keeping it simple and developing according to your customers needs
• Using Web 2.0 solutions: the challenges of monitoring
>>Magnus Nystedt, President & Ambassador, EmiratesMac
10.20 GREAT VIRAL MARKETING
Leveraging viral marketing for business and putting it into practice. This section will cover:
• The digital opportunity
• What is viral marketing
• Making viral marketing work for your audience
• The call to action - the vital part of any campaign
>>Phil Ryan, Head of Digital, Four Communications
10.40 NETWORKING BREAK
11.00 MOBILE MARKETING IN THE MIDDLE EAST
• Why the Middle East is fit for mobile marketing
• Mobile experiences on offer, NOW and the future
• Advantages of segmentation and targeting potential in the Middle East
>>Fayez Abu Awad, BDM MEA, Nokia Interactive
11.20 LEVERAGING THE MOBILE ADVERTISING OPPORTUNITY FOR BRANDS
This session will cover the market opportunity, what operators are doing and the lessons already learned from other markets such as Asia, Europe and North America. Through Innovative case studies, we'll look at:
• Blue-tooth campaigns
• Location based activity
• Camera phone brand enablement
• Shortcode solutions
• The evolution of mobile ad serving technology
>>Nick Wiggin, Managing Director, EMEA, Ansible
11.40 EMERGING TRENDS: WHAT'S HOT AND WHAT'S NOT
Moderated by: Zeid Nasser, Founder, MEDIA ME
Real-life examples of how companies are using the latest trends to stand out:
• Blogs
• RSS feeds
• Podcasting
• Instant messaging
• Games
• Flash ecards
• Social Networking
>>Yousef T.
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Caroline Whyatt, Head of DigitalMonday, February 05 - 2007 at 11:23 UAE local time (GMT+4)
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This article was updated on Sun Mar 23 2008.
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