CONFERENCE DAY TWO: 26th March 2008

---

9.00 WELCOME and recap on Day One




>>Rob Jones, Editorial Director, AME Info

---

9.10 MARKET INSIGHT: BUSINESS PEOPLE


Research Commissioned and presented by Real Opinions




Business People are technology savvy, they travel, have high disposable income and big purchase power. So what are they doing online and how can you reach them?




>>Dan Healy, Managing Director, Real Opinions

---

10.00 USING WHAT YOU KNOW ABOUT YOUR CUSTOMERS TO DEVELOP YOUR SITE




Interactive, sticky, dynamic, functional or all of the above? What do your customers really want and how can you be sure they'll use your site?





• The organic development of EMIRATESMAC: What did our customers want and how we created it



• Keeping it simple and developing according to your customers needs



• Using Web 2.0 solutions: the challenges of monitoring




>>Magnus Nystedt, President & Ambassador, EmiratesMac

---

10.20 GREAT VIRAL MARKETING




Leveraging viral marketing for business and putting it into practice. This section will cover:





• The digital opportunity



• What is viral marketing



• Making viral marketing work for your audience



• The call to action - the vital part of any campaign




>>Phil Ryan, Head of Digital, Four Communications

---

10.40 NETWORKING BREAK

---

11.00 MOBILE MARKETING IN THE MIDDLE EAST





• Why the Middle East is fit for mobile marketing



• Mobile experiences on offer, NOW and the future



• Advantages of segmentation and targeting potential in the Middle East




>>Fayez Abu Awad, BDM MEA, Nokia Interactive

---

11.20 LEVERAGING THE MOBILE ADVERTISING OPPORTUNITY FOR BRANDS




This session will cover the market opportunity, what operators are doing and the lessons already learned from other markets such as Asia, Europe and North America. Through Innovative case studies, we'll look at:



• Blue-tooth campaigns



• Location based activity



• Camera phone brand enablement



• Shortcode solutions



• The evolution of mobile ad serving technology




>>Nick Wiggin, Managing Director, EMEA, Ansible

---

11.40 EMERGING TRENDS: WHAT'S HOT AND WHAT'S NOT


Moderated by: Zeid Nasser, Founder, MEDIA ME




Real-life examples of how companies are using the latest trends to stand out:





• Blogs


• RSS feeds


• Podcasting


• Instant messaging


• Games


• Flash ecards


• Social Networking




>>Yousef T. Tuqan, Regional Account Director, Flip Media


>>Dimitri Metaxas, Group Director, Omd Digital


>>Omar F Koudsi, President and Co-Founder, Jeeran

---

12.40 LUNCH

---

14.00 DIGITAL CONSUMER BEHAVIOR AND BEHAVIORAL TARGETING




How can you be sure that what you're building will suit your customers when they have distinctly different needs and behavior? The Jumeirah story, tells how important it is to do your homework first.



• Starting from the beginning: Developing a comprehensive study to know exactly what your website should do


• Researching Consumer Behaviours and Customer Journeys


• Using Web 2.0 solutions


• Planning the Site Rebuild



>>Terry Kane, Digital Marketing Manager, Jumeirah

---

14.20 MARKET INSIGHT: YOUNG CONSUMERS




The youth market is THE market it comes to discovering and pushing virtual boundaries as they grow up with the digital revolution. Along with an analysis of who and what they do online, we also focus on their consumption of digital devices, what are the areas of interest and how they intertwine themselves in different Web 2.0 user generated content. Opinions are also assessed to see how influential they can be in helping to make or break new products being introduced to the market.

---

15.20 MARKET RESEARCH PANEL


Moderator: Rob Jones, Editorial Director, AME Info




This is your chance to talk to leading market research firms about the information you need, how they do their studies and where you can find current stats to support your business needs.




>>Nassim Ghrayeb, Siraj Co-founder and C.E.O., YouGovSiraj


>>Dan Healy, Managing Director, Real Opinions

---

16.00 CHAIRMAN'S SUMMARY

---

href='http://www.ameinfo.com/digital_marketing_2008_programme/?day=conference-day1'>Go to Conference Day One

---