ADVANCED WORKSHOPS FOR DIGITAL TOOLS: 27th March 2008

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WORKSHOP A: 9.00 - 11.00
DIGITAL CONSUMER BEHAVIOR AND BEHAVIORAL TARGETING




Designed to be a smaller group with more interaction this workshop will give you hands-on, practical information that you can use as soon as you get back to the office.




Addressing the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media, this workshop is designed to help you to understand digital influencers, and how to analyze consumer discussions, trends and sentiment expressed in blogs, usernet groups, message boards, customer feedback sites.




You will leave with practical solutions and suggestions on how to assess and integrate consumer insights into your digital and online marketing strategy.




Duncan Balmbra, Online Consultant

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WORKSHOP B: 11.30 - 13.30
RESEARCHING AND BUILDING SOCIAL COMMUNITIES AND WEB 2.0 EXPERIENCES




While brands across the world rush to join in the promise of social networking, user-generated content and citizen journalism, such trends represent a unique challenge to Middle Eastern marketers, who need to balance the desire for innovation with social and cultural considerations.




This workshop will help you build the blueprint for success by discussing research, design and development of a web proposition that appeals to the next generation of Arab user. You will benefit from practical examples of regional successes and failures as well as idea generation and sharing experiences with your peers.




From questions around levels of traffic, amount of time spent on sites, percentage of customers using the site, increasing bookings online to how to interact with your community and when, this workshop will help demystify the complex and give you the tools you need to develop your site in the right way.




>>Yousef T. Tuqan, Regional Account Director, Flip Media

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Go to Workshop Day One

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