Mobily launches Najma for women

"Najma is an innovative tailor made package designed to satisfy the communication needs of women," said David Murphy, Mobily's chief marketing officer.

"Najma is the result of months of research into the specific needs of women, we have built a very attractive price plan and some excellent additional services to satisfy those needs," Murphy added.

Calls to other Mobily subscribers and landlines are 20 halala a minute from 7:00 PM and 7:00 AM and increase to 30 halala a minute for the remainder of the day.

The innovative call charge comes with a bouquet of services tailored for female subscribers, along with a month of free live TV feeds, access to six mobile content bundles: Beauty and Style, Nutrition, Family, Entertainment, Islam, and a comprehensive bundle that includes all six content bundles.

The package also provides interactive services, such as weight-to-height ratio checks. All the subscriber has to do is send an SMS message containing her height and weight. Almost immediately, she will get an answer on whether her weight is appropriate to her height.

There is also a service for keeping tabs on a child's preventive vaccinations. The subscriber receives periodical messages that remind her that her child's vaccination is due.

Furthermore, new subscribers get 200 free points in the 'Neqaty' program, once they activate their line.

These points can then be converted into one of Mobily's services or traded for actual products or services at any of Mobily's Neqaty partners.

Women wishing to subscriber to Najma can visit any of Mobily's women only branches (Al Jawhara branches) in Riyadh, Jeddah, Khobar and Dammam.