Dubai Shopping Festival and Mashreq launch Sky Adventures

A partnership agreement was signed to launch The Mashreq Sky Adventure - an aerial spectacular that will be taking place between January 24th and February 24th.

The event will consist of multiple and breathtaking air displays led by experienced Hungarian pilots. Three Para-Motors will take off twice a day on the Jumeirah Beach Road in an impressive formation designed to capture the attention of spectators.

Adventure lovers will get the chance to experience the thrill of aviation sports by taking one of the five Micro-Light flights from a special air field in Nad Al Sheba. The experience will provide a remarkable view of Dubai from the air.

"This year we wanted give Dubai residents and visitors a thrilling aviation adventure" commented Yousif Mubarak, DSF Events, Operations, and Logistics Director. "We wish to thank Mashreq, playing its role as a leading institution in the UAE, for its great support and being part of this activity and adventure. We look forward to further enhance our cooperation and launch similar initiatives as this spectacular "The Mashreq Sky Adventure'."

Saad Hakim, Events & Public Relations Manager of Mashreq said: "Mashreq has been a proud sponsor of the DSF for 12 consecutive years and each year we have tried to raise the bar. We wanted to play a significant role in one of the most successful events in the Middle East and bring something to it that has never been seen before."

Mashreq and DSF will continue to work together to build a special and dedicated air field in Nad Al Sheba that will be a major attraction in DSF. The Mashreq Air Field will contain a full range of activities for the families such as the inflated bouncers for the kids and other kid's entertainment.

Mashreq is the largest private bank in the UAE and also the second oldest. Founded in 1967 as Bank of Oman, the bank has played a pioneering role in the industry, particularly in retail banking. Among its many firsts it was the first to launch such products as travellers' cheques, credit cards and ATMs.

It is invariably among the highest performing banks in the region. Last year it recorded a Net Profit of over US$470 million from a Total Operating Income of $844 million. At the end of last year its Total Assets stood at $15.2 billion

mashreq has received numerous international awards, particularly for quality management. According to independent research it has more ISO certifications than any bank in the region by a wide margin.

As a leading financial Institution in the UAE mashreq aims to be world class in every facet of its business, including its social responsibility to the community it serves. Towards this goal the bank pays particular attention to recruiting, training, developing and retaining UAE National employees.