Affinity Media announces Hotels at Home's new distribution center in Dubai, UAE

Affinity Media International Corp. , a special purpose acquisition company that previously announced a definitive agreement to acquire Hotels At Home, Inc., announced that Hotels At Home has opened a distribution center in Dubai, United Arab Emirates to service Hotels At Home's expanding international client base of hotel partners.

United Arab Emirates: Wednesday, February 06 - 2008 at 08:05
PRESS RELEASE

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Hotels At Home also operates service centers in Fairfield, New Jersey; Paris, France; and Toronto, Canada.

Mr. Howard Cohl, President of Affinity Media, noted,

'Hotels At Home has experienced significant momentum in expanding its hotel partner base, both domestically and internationally. By opening a distribution center in Dubai, a central hub in the Middle East, Hotels At Home now has the infrastructure in place to support its ongoing expansion into international markets. With a growing list of leading hotel partners, a robust distribution network and a solid record of growth, Hotels At Home has established itself as an industry leader. This further supports our belief that the company is an ideal choice for our business combination and will provide Affinity Media with a solid foundation on which to build.'

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Notes and media contacts

About Affinity Media International Corp.

Affinity Media International Corp. ('Affinity Media') is a publicly traded acquisition corporation focused solely on acquiring businesses in the publishing industry. Affinity Media raised gross proceeds of approximately $18.9m through its IPO completed in June 2006 led by Maxim Group LLC.

About Hotels At Home, Inc.

Hotels At Home, Inc. ('Hotels At Home') is an industry leading publisher of in-room retail catalogues and hotel-branded e-commerce Web sites for luxury hotels and resorts worldwide. Founded in 2000, Hotels At Home has established partnerships with many of the world's leading hotel brands, including Westin, Hilton, Sheraton, and Sofitel, among others. Hotels At Home's programs are available in approximately 2,400 properties representing over 500,000 rooms worldwide. Hotels At Home is headquartered in Fairfield, New Jersey, and maintains international operations in Paris, France and Toronto, Canada. For more information please visit www.hotelsathome.com.

Forward Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about Affinity Media, Hotels At Home and their combined business after completion of the proposed transaction. Forward-looking statements are based largely on expectations and projections about future events and future trends and are subject to numerous assumptions, risks and uncertainties, which change over time. Affinity Media's actual results could differ materially from those anticipated in forward-looking statements and you should not place any undue reliance on such forward-looking statements. Factors that could cause actual performance to differ from these forward-looking statements include the risks and uncertainties disclosed in Affinity Media's filings with the Securities and Exchange Commission (SEC).

The forward-looking statements in this news release are made as of the date hereof, and neither Affinity Media nor Hotels At Home assumes any obligation to update, amend or clarify them to reflect events, new information or circumstances occurring after the date hereof.

Contacts:
Denise Roche (Investors)
Brainerd Communicators, Inc.
212-986-6667

Joe LoBello (Media)
Brainerd Communicators, Inc.
212-986-6667

Web site: http://www.affinitymedia.net/
http://www.hotelsathome.com/

Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, February 06 - 2008 at 08:05 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

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