Cisco Expo Levant speaks to decision makers in Jordan

Cisco Expo, a forum where Cisco and partners share vision, expertise and showcase IT solutions to business and technology decision makers, will highlight the role of Information and Communications Technology (ICT) in positioning Jordan as a key player in the Digital Global Economy.

At Expo Levant 2008 Cisco executives and customers aim to showcase successful business case studies, best practices and updates on the latest in advanced technologies in the service provider, real estate, public, education and healthcare sectors. The event will also host a series of sessions and discussion panels targeting enterprises and small and medium businesses (SMBs).

Cisco Expo Levant 2008 will focus on Unified Communications as a vehicle for organizations to use their network as a platform for more effective and personalized business collaboration. To this end, the Expo will also include sessions on next-generation Web 2.0 technology and how it inspires creative and useful web applications to facilitate new opportunities for marketing, customer service, business intelligence, and internal communication.

"Jordan is becoming a key growth region for Cisco in the Levant region,' said Ziad Mortaja, regional general manager and director for Cisco Middle East, North Africa and the Levant. "Over the years, we have seen our customers harness the power of the connected network and introduce innovative technologies across various sectors in the Kingdom. This demonstrates Jordan's vision to become a key player in the digital global economy."

"We will share with our customers and partners, through realistic scenarios, how Cisco innovations can help enterprises and small SMBs address real business issues." said Fadi Mubarak, Cisco Levant General Manager.

He added:

"The ICT sector is globally moving towards Unfired Communications and mobility and Cisco Expo Levant will showcase Cisco's global expertise and leadership in Unified Communications as well as how the integration of data, voice, video and wireless, over a converged single network, can dramatically improve the productivity of employees and cost-effectively deliver Unified Communications to Jordanian businesses."

Cisco Expo 2008 is a registration only event and will take place at the Le Royal Hotel in Amman on 20th February 2008.