Global demand for LCD TVs to reach a phenomenal two million units in 2003

With its cutting-edge technology as well as its ultra-thin and lightweight design structure, the LCD TV provides viewers with the opportunity to experience a higher dimension in television viewing.

"The global LCD TV market is witnessing a surge of growth in demand. Current market trend indicates that in 2003, the projected global demand is estimated to reach 1.5 million units, and is further expected to grow to a staggering 3.5 million units in 2005," said Yasuyuki Shimizu, Manager, Consumer Electronics, Panasonic Marketing Middle East FZE. "In view of this positive forecast, Panasonic believed that it was indeed opportune to introduce the technologically advanced LCD TV to the Middle East market. Customers in the region are fully aware of the rapid developments in the field of technology and as a result are constantly on the lookout for quality and top-of-the range products. The introduction of the LCD TV in the Middle East is truly reflective of our deep commitment to providing value-added and superior products in a bid to satisfy the demands of the most discerning customers in the region," he added.

The recently launched models TX-22LT2F and the TX-15LT2F, embody the latest and most innovative features that include active light control, which ensures that the circuitry automatically detects the brightness levels of the input signal and adjusts the backlight accordingly in real-time. This represents a dramatic improvement over conventional LCD TVs, which commonly suffer from insufficient maximum brightness and a lack of depth due to weak black reproduction. The result is a greatly expanded range from black to white peak, with crisp, natural pictures that assure dynamic viewing.

The latest active system control technology adjusts the video signal according to the image contrast. Working in tandem with the active light control, it adds greater brightness to bright scenes and brings more depth to dark scenes, for vivid images and a more powerful viewing experience. Panasonic's capacity-coupled drive system and high speed LCD give the LCD panel an extremely fast response. With a refresh time of approximately 16 msec, it eliminates the unnatural-looking moving pictures common to many LCD systems. Use of the color filter and optical simulation greatly expands the color reproduction, thus providing vivid reds that actually surpass those of CRTs.

Stereo speakers in completely enclosed speaker boxes on the right and left provide superior reproduction of mid-to-high range sounds. The bass reflex woofer at the lower center then complements them by reflecting the bass sound of the table, making full use of the table's baffle effect to achieve an exceptionally deep bass. The TX-22LT2F features two bass-reflex woofers for even greater depth and power.

The new 22 inch and 15.2 inch models break new ground in styling. Designed for today's decors with added emphasis on the future, the edges of the front panel are formed from a resin material that cleverly transitions from translucent to totally transparent.