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The opening of these two new showrooms reiterates and underlines the commitment Al Saif Motors has shown to Land Rover and Jaguar since they acquired the exclusive dealership contract back in 1995.
"We have integrated the new global 21st century Land Rover and Jaguar designs into our new showrooms as part of our commitment and alignment with Land Rover's vision and international brand image standards, assuring our loyal customers a premium and professional sales and after-sales service,"
said Al Saif Motor's National Marketing Manager Mr. Philip Braidi.
"We have also recruited new staff and top executives that benefit of excellent automotive experience and an in-depth understanding of the local market dynamics and motoring needs including the latest available technology in order to undertake and deal with costumers most basic servicing requirements," said Al Saif Motor's National Marketing Manager Mr. Philip Braidi.
At an event attended by customers and local dignitaries, the showroom openings come at a time when Land Rover has just announced the company's third successive record sales with global sales increasing 17.6% and GCC sales increasing 29%.
Land Rover has a strong presence in the region with the Middle East being the third largest market in the world for Range Rover sales. The company has sustained its position at the forefront of the luxury SUV market through the launch of a range of premium models that are sophisticated, technologically advanced, and suitable for driving on all terrains.
At the Detroit Motor Show earlier this month, Land Rover unveiled a vision of its future with the LRX concept vehicle - a three-door, premium 4x4 - a bold evolution of Land Rover design and technology. While Jaguar showcased the new XF, a dramatic expression of a bold new Jaguar design language that fuses the style and performance of a sports car with the refinement, space and sophistication of a luxury saloon. The is scheduled to arrive in the Middle East in April 2008.
"Our mission at Al Saif Motors is simple: to attract customers, win customers, and keep customers happy by offering superb vehicles and services that they would expect from two of the world's most premium and respected automotive brands.
"Both Land Rover and Jaguar offer excellent vehicle portfolios; we look forward to capitalizing on the growth potential in the Saudi market and taking these two brands to greater heights " added Al-Saif Motor's General Manager Mr. Alan Whaley.
Posted by Anne-Birte Stensgaard, Senior News Editor
