• HSBC

Emaar unveils 'Exclusive Collection' of residences in Downtown Burj Dubai on February 9

  • United Arab Emirates: Thursday, February 07 - 2008 at 13:16
  • PRESS RELEASE

Emaar Properties is hosting a sales event of an Exclusive Collection of high-end homes in Downtown Burj Dubai, the hugely sought-after community described as the 'new heart of Dubai.'

Offering a choice of homes drawn from various residential projects, the sales event on February 9, 2008, is a rare opportunity to purchase a home within the established mixed-use community.

The chosen units of the Exclusive Collection are within some of the prime developments of Downtown Burj Dubai, including The Old Town, The Residences, South Ridge, Burj Dubai Lake Hotel & Serviced Apartments and The Dubai Mall Hotel & Serviced Apartments, some of which are ready to move into immediately. Some of the homes offer a mixture of amenities including health & fitness facilities, swimming pools and children's play areas along with high-end retail outlets in close proximity; collectively demonstrating a prime investment opportunity.

"The chosen units for the Exclusive Collection demonstrate definitive product quality and highlight luxury living within Downtown Burj Dubai, an established community, high in demand, which is redefining the standards of modern urban living," said Saif Al Mansoori, Sales Director of Emaar Properties. "These homes will appeal to a growing number of buyers who prefer to live within the thriving community of Downtown Burj Dubai, marked by vast leisure, hospitality and commercial offerings, and situated close to the iconic Burj Dubai."

He added: "With the opening of Souk Al Bahar, a unique mall inspired by Arabesque architectural features containing boutique outlets and an array of cuisine offerings, along with three hotels - Al Manzil, Qamardeen and The Palace, Old Town, the Downtown Burj Dubai community has been recognized as the new lifestyle destination of Dubai."

All homes in the Exclusive Collection are characterised by modern finishes and elegant fittings, and have smart home technology along with superb entertainment and telecom connectivity, enhancing living convenience to its best degree. Location wise, they are also within easy access of Downtown Burj Dubai's commercial offerings, and have smooth connectivity to Sheikh Zayed Road and the city.

Potential home-owners can visit the Downtown Burj Dubai Sales Centre on February 9 at 9am on a first come, first serve basis.

The Dhs73bn Downtown Burj Dubai is Emaar's flagship project and is a mixed-use 500-acre community combining commercial, residential, hotel, entertainment, shopping and leisure outlets in open green spaces dotted with lakes and other water features. Several homes at The Residences and The Old Town have been handed over to customers, and the luxury hotels within the area offer the best in hospitality to its residents and guests.
Downtown Burj Dubai. 
Downtown Burj Dubai.
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Notes and Media Contacts »

Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.

Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and financial services, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the $26.6bn King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30% equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550; Fax: (+971 4) 3344 556

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