Al Islami foods sales grow 40% in 2007

The company reported 40% increase in sales revenue for 2007, compared to 2006.

"With our channel wise focused strategy in the region, 2007 was a milestone year in the history of Al Islami Foods, with solid contributions from all business segments and extraordinary efforts of the team. Al Islami signals another year of excellence as it consolidates its leadership position, sets quality benchmarks for the halal-food industry and contribution to the development of the national economy," said Saleh Abdullah Lootah, Chief Executive Officer of Al Islami Foods.

Elaborating company's success, Saleh Lootah says the strong trust of consumers is the main trigger of our growth. He says from farm-to-fork, the company is committed to provide high quality, tastier, healthier and nutrient products. In addition, consolidating its all distribution channels across the region, Al Islami implemented a well-planned diversification strategy as part of its five-year global expansion plan with prime focus on the food industry and hospitality segment.

As part of its international plan, Al Islami has set up an office in the UK to cater the European consumers who are seeking for halal food.

"To continue our growth and leadership, we launched Al Islami Meat Shops with first outlet opening at Al Ain Cooperative Society, Ahmed Zahran, Marketing Director, Al Islami Foods, commented. "In addition, we launched our unique franchise model - Al Islami Cart - for the young entrepreneurs and acquisition of Al Farooj Fresh - a restaurant and Express chain in UAE. Investing in building Al Islami brand with strong commitment of delivering superior quality products and introducing new product-range and new food categories, is the core of Al Islami's major plan in 2008." Zahran added.