• HSBC

DOMOTEX Middle East attracts hundreds of companies seeking new markets in the Middle East

  • United Arab Emirates: Saturday, February 09 - 2008 at 14:59
  • PRESS RELEASE

DOMOTEX Middle East, the only dedicated carpets and floor coverings exhibition in the MENA region, has recently announced that it will showcase the region's biggest collection of products under one roof during the event's third edition, which will be held at the Dubai International Convention and Exhibition Centre from May 25-27, 2008.

The comprehensive exhibition seeks to take advantage of a significant growth of the Middle East market, which is greatly influenced by the region's massive real estate boom. According to recent statistics, up to 5 million residential units are under construction in the GCC, including more than 1,400 new high-profile developments collectively valued at over $697bn.

Deutsche Messe, the organiser of the annual DOMOTEX Middle East exhibition, has revealed that a huge and diverse audience of retail and wholesale buyers, interior designers, architects, property developers, manufacturers, floor fitters and trade specialists is expected to attend. The organising group also announced that over 90 per cent of the exhibition area has been sold out and they are now on course to achieve a record turnout.

"DOMOTEX Middle East has achieved exceptional growth over the years and we are pleased that this highly specialised event has evolved into a major contributor to the industry's development. The region's demand for top-quality carpets and floor coverings has increased tremendously as a result of widespread property development activities across the industrial, commercial and residential segments," said Angela Schaschen, Managing Director, Deutsche Messe Dubai Branch.

"This trend has underscored the critical importance of a comprehensive networking platform that will promote high standards in quality and service in this burgeoning industry. DOMOTEX Middle East has been developed to address this emerging requirement, helping industry players identify new high-growth areas and open new business opportunities across different sectors," added Schaschen.

The event's mother show in Germany, DOMOTEX HANNOVER, was successfully held in January this year and again set new records with exhibitors from over 60 different countries appearing at the global showcase for carpets, textile and resilient floor coverings plus laminate and parquet flooring. The event set new standards for the sheer size of its display area, which covered a total of 97,083 square meters, up from 91,757 square meters in 2007, while trade visitors increased to over 47,000 from 80 different countries compared to 43,538 in 2007.

The exhibition sensationally highlighted current and future trends, featuring new materials and creative designs, including the latest colours and patterns, key factors that enabled DOMOTEX HANNOVER to surpass all expectations and erase previous record highs.

DOMOTEX Middle East 2008 will present a complete line-up of handmade and machine-made carpets; textile and resilient floor coverings; parquet and wooden flooring; laminates; sports arena flooring; fibres, yarns and textiles; cleaning and application technologies; ceramic tiles; and natural stone and marble floorings.

The exhibition and trade fair is targeted at wholesalers and retailers of floor coverings, decision makers in the contracting business, planners, architects, interior designers, construction companies, project planners, floor fitters and other skilled workers from the sector.
 
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About DOMOTEX

Organised by Deutsche Messe, one of the foremost trade exhibition organisers with some 50 events worldwide, DOMOTEX is the internationally renowned name in floor covering exhibitions with shows in three of the most pertinent construction material markets. As the world's largest trade fair of its kind, German based DOMOTEX HANNOVER sets the benchmark standard for exhibiting companies and visiting professionals alike.

Located in Shanghai, DOMOTEXasia/CHINAFLOOR is the biggest international trade fair for the floor covering industry in Asia and China. Catering to the market in the Middle East and North Africa, DOMOTEX Middle East in Dubai is the region's only specialised floor covering show, meeting the needs of its tremendous construction boom.

About Deutsche Messe:
Achieving annual revenues of over EUR 250 million, around 790 employees, 60 agencies abroad and an exhibition centre with a superb infrastructure totalling over 1 million square metres of space, Deutsche Messe - based in Hannover, Germany - is the world's foremost trade fair company.

Deutsche Messe develops, plans and runs trade fairs and exhibitions in Germany and abroad.

It has extensive expertise and experience in planning and executing around 50 trade shows and exhibitions every year, involving 21,000 exhibitors, 1.79 million visitors and 16,000 journalists from over 100 different countries.

Apart from its competence in running international trade fairs and the unique capacity of its exhibition centre, Deutsche Messe offers exhibitors an excellent range of quality services, ensuring the best possible support before, during and after the show.

For more information, please contact:

Orient Planet PR & Marketing Communications
P.O. Box 23345, Dubai UAE
Tel : +971 4 3988901
Fax : +971 4 3988941

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