Major deals anticipated as Middle East Electricity 2008 showcases the latest energy industry innovations

'The Ministry acknowledges the invaluable contribution that this event makes to the development of the electricity and power industry both in the UAE and the Middle East region as a whole,' said Al Hamili. 'It provides a professional and well-structured meeting place for representatives from all sectors of the energy industry to interact with the world's leading companies and organisations. As the region continues to grow at an astonishing rate the demand for power is creating unprecedented opportunities for investment in the Middle East and particularly the United Arab Emirates.'

'The UAE Government is committed to protecting the growth and economy of the region, and is acutely aware of the vital role that energy issues play in both social and economic development. I am confident that Middle East Electricity presents a wealth of business opportunities and sophisticated solutions that will help the growth and development of power infrastructures throughout the region.'

The largest ever showcase of products and services for all sectors of the energy industry ever staged in the Middle East and North Africa, the event comprehensively covers power generation, water, lighting, gas and new & renewable energy.

'Middle East Electricity has achieved remarkable growth over its 33 year history as a result of its relevance to the specific needs of the region and the many thousands of key energy professionals who visit the show every year,'

said Sarah Woodbridge, Group Director - Exhibitions at IIR Middle East, organisers of the event.

The intensifying challenges facing governments in the Middle East and North Africa are ever changing, and the demand for highly advanced energy solutions is stronger than ever. 'We have consistently enhanced the show over the years, introducing specific focus areas such as water and lighting, to maximise its effectiveness,' added Woodbridge. 'Our strong industry links mean that we can deliver a platform that really contributes to the development of the region's energy capabilities, and we take this responsibility very seriously.'

A number of major multi-million dollar deals are expected to be announced during the event's four-day run, as is an all-time record attendance. 'Visitor pre-registration was especially strong this year,' added Woodbridge. 'We're expecting in excess of 35,000 trade visitors from more than 95 countries this year, a high proportion of whom are key decision makers.' Middle East Electricity 2008 covers 34,000 square metres, is 17% larger than last year and features over 900 exhibitors from 55 countries plus 20 country pavilions.

Middle East Electricity 2008, internationally recognised as the power behind the Middle East Energy industry, and rated by exhibitors and visitors as the world's leading event of its kind, is supported by the Federal Electricity and Water Authority and sponsored by C&S Controls and Switchgear, Clipsal, Eaton, Havells Sylvania, Jengan and Jubaili Brothers. The show runs from 10-13 February at Dubai International Exhibition Centre and is open from 10am to 6pm - admission is free for trade professionals.