ISIT AE announces first Middle East customer at Dubai office launch

Leo Burnett, one of the world's largest advertising agencies, has selected ISIT's range solutions to manage Storage of the company's vast amounts of electronic data.

"As companies grow, they generate and need to store vast amounts of data that is critical to their business operations," said Mahesh Vaidya, CEO of ISIT AE.

"Driven by the fast growth of the Middle East, organisations across this region are realizing this challenge in effectively and reliably storing and managing complex information. Leo Burnett is one of many companies here that recognize the value that ISIT and its data storage solutions can offer and, with the launch of our Dubai office, we look forward to working with businesses in the region to offer our leading range of solutions."

According to Bassem Aboukhater, Regional IT Director - MENA, Leo Burnett, "We are well aware of the various risks that can be posed by the absence of relevant storage solutions and hence approached ISITAE to help us bridge the gap in our IT infrastructure. We are convinced that the new solutions will help us manage and store our data effectively and increase efficiency of our employees."

ISIT AE's launch event featured an exclusive seminar targeting mid-market businesses, which typically lack awareness of the risks faced if the right storage solution is not in place. 140 senior IT decision makers attended the event which included presentations by leading European experts commentating on the latest storage market trends and illustrating the importance of integrating data storage and availability solutions into enterprise IT systems. These experts included top level executives from NetApp, Iron Mountain Digital, Tandberg Data and the chairman of ISIT, Roelof Borggreve.

Showcasing ISIT's expertise and experience in developing and delivering innovative technologies, the seminar discussed emerging trends such as database archiving, Storage as a Service, Virtualization, Data Deduplication and Continuous Data Protection (CDP). ISIT's solutions in these areas of storage are designed to support business continuity and enhance productivity, eventually resulting in improved profitability.

"It is essential to increase awareness of the necessity of implementing data storage solutions in the Middle East, especially amongst medium sized companies", continued Mahesh Vaidya, CEO of ISITAE. "The business benefits of an integrated IT infrastructure are numerous and the positive impact of implementing the latest storage and availability solutions are not well-known in the region."