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Saturday, November 14 - 2009

Dnata Holidays offers dedicated Silversea brochure for Middle East

  • United Arab Emirates: Tuesday, February 12 - 2008 at 14:54
  • PRESS RELEASE

Ultra luxury Silversea Cruises recently announced the launch of its first ever dedicated Middle East brochure.

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  • The SilverShadow, one of the luxury cruise ships available to book through Dnata  Holidays or at The Holiday Lounge by Dnata.
    The SilverShadow, one of the luxury cruise ships available to book through Dnata Holidays or at The Holiday Lounge by Dnata.
The 24-page colour guide, available in both English and Arabic language versions, showcases itineraries through to December 2008 and is available in the UAE through Dnata Holidays and the premium retail outlet, The Holiday Lounge by Dnata.

Trudy Redfern, Senior Vice President, Sales and Marketing UK, Ireland and Middle East markets, Silversea, said:

"Our ships and itineraries cater to the discerning traveller's love of discovering fascinating locales in luxurious surroundings. We think this new brochure, designed exclusively for the Middle East market, does an excellent job of communicating Silversea's easy going luxury and the rewards of travelling by small ship to explore the world's most exotic destinations."


As well as detailing the 14 voyages that will visit Middle Eastern ports during the next twelve months, the brochure highlights a total of 24 desirable itineraries in the Far East, Mediterranean and Northern European regions. The balance of the brochure is dedicated to comprehensive information on Silversea's signature amenities, special programmes, deck plans and pricing.

Nick Sheppard, Regional Head of Leisure & Non-Air Products, Dnata, said: "Cruising is becoming increasingly more popular in the Middle East and we are delighted that the leading luxury cruise specialist, Silversea, is focusing so strongly on this market by offering these exciting cruise itineraries within a dedicated brochure."

Another feature of the new bi-lingual brochure is a voyage by voyage summary of the full itineraries in an easy-to-read calendar format. Silversea's fleet of four, all ocean-view suite ships are set to visit 340 different ports in 116 countries on a diverse schedule of more than 140 itineraries ranging from six to 110 days.

The six star rated ships will also visit 27 new destinations in 2008 including Taiwan, Okinawa, Guam, Pohnpei and the Gambia. A fifth ultra-luxury 'expedition ship' will be added to the fleet in summer 2008 and a sixth new-build ship will begin service in the winter of 2009.

In support of this innovative brochure launch, Silversea is offering a special promotion specifically for the Middle East region. 'Exclusive Celebrations' offers guests celebrating a special occasion at sea, such as an anniversary, honeymoon or birthday, a $500 shipboard spending credit for their 2008 voyage.
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Notes and media contacts

For further information, or to request a dedicated Middle East brochure, please contact Dnata Holidays on (+971) 800 8118 or visit The Holiday Lounge by Dnata at the Dnata Travel Centre, Sheikh Zayed Road, Dubai, UAE.

Contact:
Heather Redpath, Media Relations Manager, Dnata
Tel: (+9714) 708 1709, Mob: (+97150) 950 8420;
visit: www.ekgroup.com/mediacentre

About Silversea:
Silversea is a world apart from all other luxury holidays, delivering the ultimate all-inclusive travel experience. Four elegant, yacht-like ships provide guests with the highest standards of all-suite accommodation and sublime service that is both refined and relaxed. With an accent on space and privacy, the atmosphere is one of unhurried elegance. Refreshingly, everything guests could possibly ask for is included in their fare - exquisite à la carte dining, all onboard gratuities and even complimentary champagne, fine wines and spirits throughout the ship. Silversea guests greet the world's most desirable ports of call from their very own private teak veranda and experience the ultimate in luxury travel.

Silversea has won numerous awards and accolades around the world, including "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2007), "Five Stars" in the Berlitz Complete Guide to Cruising and Cruise Ships (2007); "Number One" small-ship line in the Readers' Choice" survey conducted by Britain's Condé Nast Traveller magazine (2007); "Five Anchors" for Gastronomy and Service in Germany's Kreuzfahrt Guide (2007); "Best Small Cruise Line" by Australia's Luxury Travel Magazine (2007); and Best Luxury Cruise Operator according to Asia's Travel Weekly (2007).

For complete voyage details and the latest information on Silversea Cruises, visit www.silversea.com

About Dnata Holidays
Dnata Holidays is the leisure travel arm of Dnata Travel Services. It's portfolio of travel products is available at the popular Holiday Lounge in the Dnata Travel Centre on Dubai's Sheikh Zayed Road, and also through the entire network of Dnata Travel shops throughout Dubai, Abu Dhabi and the northern Emirates; Dnata Travel outlets in Kuwait and the Kingdom of Saudi Arabia; and selected travel agencies throughout the GCC.

About The Holiday Lounge by Dnata
The Holiday Lounge by Dnata is the luxury retail leisure arm of Dnata Travel Services. At The Holiday Lounge by Dnata clients can relax in luxurious surroundings while their expert travel consultant creates them an individual holiday. The Holiday Lounge has proved to be so popular with clients that plans are underway to open other lounges in 2008. In addition, 'Holiday Lounge by Appointment' will also be launched and will offer a convenient and exclusive service to Dnata's high end clientele in Dubai.

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