Citibank unveils DSF 2008 promotion campaign

The campaign is running during the DSF period (24 January-24 February) through kiosks set up at 5 malls across the country: Century Mall, Lamcy Plaza, Al-Attar Center, Al-Ain Center and Reef Mall

During the campaign, customers applying for a Personal Instalment Loan are eligible for 50% processing fee waiver for applications received through kiosks at the above-mentioned malls. Citibank is also giving away 50 prizes worth Dhs49,500 to its Credit Card customers who will earn entries into a promotion raffle draw by simply spending Dhs100/- and above on their Citibank Credit Cards. Also, to earn additional entries, customers can book their transaction amounts into Easy Installment Plans, apply for Instant Loan and/or sign up for supplementary cards.

"We are pleased to be a Support Sponsor of the DSF 2008. The unique partnership between Citibank and the Dubai Shopping Festival is proving successful as the Festival continues to expand its scope," said Sanjoy Sen, Country Business Manager for Citibank's Consumer Banking business in the U.A.E. "This promotional campaign by Citibank is designed to maximize benefits to customers as they enjoy the unique shopping experience of Dubai."

Citi has been in the Middle East for nearly 50 years and currently offers consumer banking services in the U.A.E, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 42 years and is expanding its major operations within the country. The Bank is currently a major player in the U.A.E's credit card market and a leading provider of banking, Wealth Management and consumer credit services.