National Bank of Kuwait (NBK) hosts 14th annual Walkathon

The event titled 'Stop Smoking. Start Walking', scheduled to kick off on 22nd March, 2008 within a nationwide anti-smoking campaign aimed at dissuading the growing number of smokers to give up and avail the opportunity of participating in NBK's Walkathon to start a new chapter of smoke-free healthy way of life. The Walkathon event will also feature a host of functions, activities and competitions with rewarding prizes and rewards awaiting the participants.

NBK's Deputy Chief Executive Officer, Isam Jasem Al Sager said 'It has become clear that NBK's Walkathon is growing year on year, and we are extremely thrilled to take our involvement with this exciting event to new levels. This year, we are expecting participation to be much more than previous Walkathon, particularly in light of the opportunity we are providing for smokers to start a new episode in life by quitting the bad habit and joining the walkers'.

Al Sager added that the decision to devote NBK's Walkathon event this year towards fighting smoking in Kuwait is part of our commitment to being community-connected, and stems from our sincere concern to assist in and contribute to the exerted efforts towards fighting the bad habit of smoking which is associated with numerous risks and damaging effects on health, society and environment, particularly amongst youngsters.

Throughout the last 13 years, NBK's Annual Walkathon has garnered huge success and has become one of the much awaited NBK public activities. This has been reflected through the consistent increase in number of participants from different age-groups, with the latest figure topping 10,000 participants in NBK's 13th Walkathon last year.