Egypt Yellow Pages continues strategic partnership with Mobinil

In the contract, Egypt Yellow Pages Ltd will continue to power Mobinil's 8000 "Personal Assistant" Directory Assistance Service.

The Mobinil 8000 service is a 24/7 enhanced directory assistance service that allows Mobinil subscribers to call the short code number 8000 and receive business listing information for businesses throughout Egypt. The service also offers special services like a restaurant reservation service and theatre ticket reservation.

"With mobile device penetration at such high levels and usage growing at astounding rates in Egypt, Mobinil's desire to continue to provide premium value added services like enhanced directory assistance services clearly sets them apart in the marketplace,"

stated Marc Lambert, Regional Managing Director of Egypt Yellow Pages Ltd.

"As most people know, the Yellow Pages brand is synonymous with up to date and accurate business listing information. We have comprehensive business listing information for the entire country and a very bright Local Search Team that keeps its fingers on the pulse of Egypt's hospitality and entertainment happenings", said Marc Lambert.

"With some sophisticated technology, we simply make this information easily accessible to the Mobinil 8000 Call Center representatives to provide to the callers of Mobinil 8000. It is a very harmonious partnership for all involved."