Mark Bowland, General Manager - Retail, Lifestyle stated:
"Lifestyle has been an active player in Dubai's retail scene for a long time now and it gives us immense pleasure to participate in the region's most popular retail and cultural festival. Being a lifestyle promotion in our events calendar, we are aiming to expand our brand visibility and invite a more diverse demographic consumer profile into our stores."
Lifestyle recorded one of its highest profits in last year's edition of DSF as a result of increased revenue and footfall in its stores which are situated in most of the major malls in the UAE including Mall of the Emirates and Lamcy Plaza.
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Posted by Anne-Birte Stensgaard, Senior News Editor
