BenQ unveils new product lines for MidEast in the Corporate Reseller Meet

The meet brought together over 50 partners including various resellers and dealers specialising in expanding reach, frequency and penetration of BenQ products in sectors such as corporate, education, small and medium businesses, construction and hospitality. Products showcased at the day long event included, presentation and display of BenQ digital lifestyle products such as LCD TV's, LCD Monitors, Projectors and Cameras.

"As a company, BenQ has always elicited the help of its partners to expand within our target markets and sectors," said Manish Bakshi, General Manager, BenQ Middle East and Africa. "Hence, we always introduce our latest offerings to our partners and present them a primer of the company's future plans."

"For us, such meetings are very crucial and this forms a core element of our business process as it gives us the opportunity to understand market pulse, giving our products maximum visibility amongst our partners," added Bakshi. "In such meetings, clear lines of communication are opened up between us and the partners, where we can share them information concerning the utility and advantages of our products in various market segments, where our resellers have concentrated their efforts."

The high point of the day was the presentation of some of the latest BenQ products such as the SH4231 Full HD LCD TV and the SP831 Split Screen Projectors. In addition, products such as the MP771 Short Throw Ratio Lens, CP220C Light Weight Portable projectors, G & E Series LCD Monitors and X800 digital camera. The upcoming launch of the Dual display Joybooks - Q41 and the large size 46" LCD TV's were also discussed during the meeting.

"Our growing focus is the establishment of our presence in the burgeoning corporate and industry sector here in the Middle East, and especially in the UAE," commented Bakshi. "However, corporate sector customers demand more than just a transaction. These meetings are all about enabling our partners to be influencers by exposing them first hand to the technologies that are going to be rolled out. As such a meet once in every six months will be held for the benefit of our partners and ultimately that to our customers."