Horizon.FCB announces successful launch of Noor Islamic Bank ad campaign

Anyone who drives the roads of Dubai can notice that.

When one creative business pitch took place about a year ago, no one knew that something so great and so essential would follow, and that is a powerful partnership, a business partnership between Horizon.FCB Dubai and Noor Islamic Bank.

"It is our utmost pleasure to have had the opportunity to work hand-in-hand with the Noor Islamic Bank marketing team and accomplish such a successful launch together," said Managing Director of Horizon.FCB Dubai Mr. Eddy Azzam. "I would like to congratulate Noor Islamic Bank on the remarkable vision it has set, and I look forward to a wonderful working relationship that will hopefully bring out the best of both teams' inspirations," he added.

The vision behind the partnership was to help launch an entire Islamic financial institution with a feel and core-value system unlike any other, whereby Islamic Sharia'a was to be one of the core institution's principles, in addition to other vital components which include technological advancement, modernity, an essence of partnership, and customer-centricity.

"The Noor Islamic Bank vision was to transcend the category and recreate what Islamic banking stands for," said Horizon.FCB Dubai Director of Planning Ms. Rona Saadeh. "Working on Noor Islamic Bank has required discipline, insight and diligence, and it's certainly a feeling of accomplishment to see an idea transformed into a beautiful reality," she added.

Horizon.FCB Dubai used creative business and marketing strategies for Noor Islamic bank. Along with the efforts of the Noor Islamic Bank marketing team, the Agency helped develop the bank's logo and the Infinity Symbol, which portrays the bank as continuously searching for better financial, technical, and product solutions for its customers.

Innovative print and broadcast advertisements were also developed to portray the bank's interest in always placing their customer's interest first. Another expression of the brand was the creation of the "Be Unlimited" tagline, which meant that Noor Islamic Bank is ready to provide the consumer with anything possible to live his or her dream, whatever the dream may be.

"I congratulate the team at Horizon.FCB for an excellent job in launching the bank, and I look forward to seeing the realization of our objectives," said Noor Islamic Bank Deputy Group CEO Mr. Walid Koubaa.

"Working on the launch of Noor Islamic bank was a once in a lifetime experience that required our very best both to meet the standards of such a large financial enterprise and also coincide with the bank's vision of putting customer needs first," said Horizon.FCB Dubai Creative Director Mr. Alan Firmin. "The entire agency is extremely proud to have been an integral part of shaping this financial world icon," he added.