Gargash Enterprises offers students at UOWD a chance to launch C-Class Coupe

For its part of the global launch campaign and in a bid to target the younger Mercedes-Benz audience, the organization has invited the University of Wollongong Dubai final year Marketing students to compete in developing the best possible product launch campaign for the C-Class Coupe in the UAE.

Students of MKT333 will be placed into groups and receive a full brief from Mr. Wassim Derbi, Marketing Manager of Gargash Enterprises, on the new C-Class Coupe. The students will receive marketing and communications requirements along with an allocated budget to cover all project-related costs including media buying and event production. In turn, they will be required to deviate from the normal course syllabus and submit a full proposal on the best possible way to launch the car in the region.

Mr. Derbi, very optimistic about the project, said, "the C-Class Coupe is designed with young drivers in mind, therefore having university students come up with ideas for the launch will yield campaigns that ooze with creativity and impact."

The project will run during the MKT333 which runs from 3rd February until 27th April 2008. The project finalists who are nominated during the last classes will present to the Gargash Enterprises board in order to conclude on which team's campaign the launch will be based.

"Such a project is an excellent way to give students a taste of what awaits them in the real world, and as an added advantage, they get the opportunity to work with such a prestigious brand as Mercedes-Benz," excitedly added Dr. Alun Epps of the University of Wollongong Dubai.