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"We have supported DSF for the last 13 years and we remain committed to contributing to the success of this annual event that has established Dubai as the shopping destination of the world. All the fashion and footwear brands under the umbrella of M.H Alshaya Co. have something new in store for customers every week of DSF 2008. These include attractive offers from more than 20 international brands like Topshop, Mothercare, H&M, Dorothy Perkins, Milano and Claire's. There is something to suit everyone's taste and budget; and for the fashion conscious, it has never been better,"
said David Orgill, Country Development Manager, M.H Alshaya Co.
Other fashion and footwear brands on sale are Topman, River Island, Limited too, Evans, Peacocks, Faith, Milano, NEXT and Debenhams. Within Debenhams, there are a variety of fashion brands like Wallis, Oasis, Coast, Warehouse and Principles which also feature amazing bargains.
"In this year's DSF we have seen increased footfall in all our stores and though residents form a major part of our shoppers during DSF, there is a steep rise in the number of tourists," added Orgill.
NEXT and Debenhams offers end by February 16 with many of the other brands continuing their DSF surprises up to February 24th. To mark the closing of its DSF sales for this year, Debenhams is featuring an amazing 'Buy 1 Get 1 Free' offer from February 14th to 16th.
M.H Alshaya Co. runs an active DSF campaign through print and broadcast media, SMS and direct mailers to keep customers updated on its different offers throughout the shopping festival.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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