Sahara Centre unveils unique and exciting Sharjah Spring Promotion 2008

The SSP 2008 will run parallel to the Dubai Shopping Festival between January 24 and February 24.

The exceptional and stimulating promotion, called 'Don't Wait to Win', gives shoppers at Sahara Centre an opportunity to win cash prizes up to Dhs20,000 on week days, i.e. Sunday to Wednesday between 11am and 1pm. The uniqueness of the SSP is that the campaign gives each and every shopper at Sahara Centre a chance to win instantly and grab prizes enjoying the festivity of the month.

As part of the 'Don't Wait to Win' promotion, a mystery Radio Presenter from Al Rabia Radio Station will be on lookout for shoppers with shopping bags and ask random questions. The shoppers will then be told to choose one envelope from the 10 presented. Each envelope contains one question and a prize, every correct answer wins an on-the-spot instant cash prize.

Adding to the excitement, the mall is also offering a grand raffle with Toyota FJ Cruisers on offer. Shoppers spending Dhs200 or above at any outlet in the mall will be entitled to a raffle coupon with a chance to win the stylish FJ Cruiser. The mall is giving away three FJ Cruisers - one to be raffled every 10 days - as part of the month-long promotion which indicates high chances of winning.

In his comments on the exclusive promotion, Jean Pierre Nammour, Managing Director of Sahara Centre, said: 'The Sahara Centre 'Don't Wait to Win' promotion is unique, simple and very exciting. It offers every shopper at the mall an opportunity to win, instantly without waiting for it. Our aim is to make shopping an entertaining and interesting activity for our customers. Sahara Centre aims to play a pivotal role in boosting the international appeal of Sharjah and the SSP promotion is just one of our distinct ways to revolutionize the retail and entertainment avenues on offer in Sharjah.'

Beyond great prizes, the mall is hosting the International Kids Tap dancers and a mini-play with sea creatures as main characters for kids to keep the fun alive at all times. There will also be hosts of workshops, games, exhibitions and parades. Attractions such as - 'Under the Sea' which is an edutainment program- aims to entertain kids while educating them about the fun and thrill of life under water.

In her comments on the 'Don't Wait to Win' promotion, Rima Chammas, Marketing Manager of Sahara Centre, said: 'As part of our Sharjah Spring Promotion, we have designed a dynamic retail promotion which aims to create a buzz among the shoppers and make Sahara Centre the best option for the ultimate shopping experience.

She added: 'Sahara Centre's strong marketing and promotional campaigns focus on bringing exceptionality to the mall. In our on-going initiatives to position Sahara Centre as a mall with a difference, we always design and develop promotions that shoppers often do not anticipate.'

To add to the excitement, fun and frolic for the shoppers, Sahara Centre will also provide attractive in-store bargains of up to 70% and a vast array of entertainment events during the promotion.