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Wednesday, November 25 - 2009

Limitless appoints Chief Information Officer

  • United Arab Emirates: Sunday, February 17 - 2008 at 14:02
  • PRESS RELEASE

Limitless, the global master development arm of Dubai World, has appointed a new Chief Information Officer to head the company's growing Information Technology function.

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  • Paul Brindley.
    Paul Brindley.
Paul Brindley joins Limitless as it enters a new phase in its development, with an ever-expanding portfolio of international offices, development projects and employees. Based at the Limitless headquarters in Dubai, he is accountable for a US$ multi-million programme to deliver all operational IT services globally and apply innovative technology across the business.

Paul's IT career spans 20 years, and includes over a decade of international experience, with roles in Australia, the United States, Europe, South Africa and Asia. Before moving to Limitless, he was IT Director at Cadbury Schweppes Plc in London, where he led a $800m ERP programme and a major IT restructuring programme. Paul has also worked for BHP Billiton, ATOS Origin and Shell.

Born and educated in the UK, Paul has produced white papers on ERP and delivered keynote speeches at global technology forums. He says: "My new role at Limitless is completely unique. My task is to create an innovative, distinctive and unrivalled IT department that benefits all Limitless stakeholders: our parent company, Dubai World; our partners, our staff and the people who will live and work in our developments."
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Notes and media contacts

Media enquiries: Rebecca Rees on +971 4 375 9733

Limitless LLC, a Dubai World company, is an integrated global real estate developer across all market segments, delivering distinctive, sustainable developments. Established in July 2005 and built upon the philosophy of 'delivering distinction', Limitless has three specific areas of expertise: master planning large urban communities, waterfront development and the implementation of large scale balanced projects.

Limitless currently has international offices in China, Singapore, Russia, Poland, Turkey, Jordan and India, with more to open during 2008.

Current Limitless projects:

Limitless Towers, Amman, Jordan (announced 13 February 2008): $300m, 200 metre residential twin towers that will be the tallest buildings in Jordan. Towers will be connected by the world's highest suspended swimming pool, 125 metres above Amman. First 'green' building in the country, with 600 luxury apartments as well as a retail, entertainment and leisure plaza

Moscow, Russia (announced 5 February 2008): 113 hectare development near Moscow, with 4,500 homes as well as schools, retail and commercial elements. The project is a 50-50 joint venture with leading Russian developer RDI, and will accommodate around 12,000 people

Residential North, Puteri Harbour, Malaysia (announced 19 December 2007): 44 hectare waterfront development of luxury homes and condominiums. Development value $450m

Al Wasl, Saudi Arabia (announced 11 October 2007): $12bn, 1,400 hectare mixed-use development near Riyadh, including 60,000 homes as well as mosques, educational facilities, offices, shopping malls and hotels.

Arabian Canal, UAE (announced 10 October 2007, preliminary work began 31 December 2007): $11bn, 75 kilometre-long man-made waterway - the biggest and most complex civil engineering project ever undertaken in the Middle East. Limitless is also master planning a $50bn, 20,000 hectare canalside 'city' as part of the project.

Bidadi, India (announced 2 October 2007): $12bn, 4,000 hectare urban community near India's technology capital, Bangalore. The first of five new towns planned by the Government for the outskirts of the city.

Halong Star, Vietnam (announced 5 September 2007, broke ground 12 December 2007): $220m, 125 hectare mixed-use development with residential units, hotels, and education, cultural and recreational facilities, overlooking Halong Bay, a UNESCO-sanctioned world heritage site.
Downtown Jebel Ali, UAE (announced 15 November 2006): $13bn, 200 hectare sustainable, mixed-use development consisting of four quarters, each with its own iconic, individually-themed plaza. Downtown Jebel Ali will have nearly 330 buildings, including 237 residential towers.

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