"Famous for having invented the Original Ice Blended, the concept behind the Coffee Bean & Tea Leaf is personal service, value for money and unique products. To succeed in developing the chain it was integral for the agency to mirror these values," said Ismail Akil Abbasi, CEO and President of Dubtrade LLC, CBTL franchisee for the UAE.
"Following the successful launches of The Coffee Bean & Tea Leaf's outlets on Bank Street and Al Diyafah Street we believe that we can make a valuable contribution in creating a market leader throughout the UAE," said Jack Pearce, managing director, Matrix PR.
Six additional outlets are planned over the next twelve months throughout the UAE and further licensed franchisees are under discussion for other GCC countries.
Opening daily at Al Diyafah Street and Khalid Bin Al Waleed Street from 7.30 a.m. to 1.00 a.m daily with a late night on Thursday until 2.00 a.m. both locations serve an extensive range of hot and cold coffee and tea beverages. It also serves breakfast, sandwiches, wraps, salads and a selection of pastries and cakes.
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'The Coffee Bean & Tea Leaf' franchisee, Dubtrade LLC, appoint Matrix PR
- United Arab Emirates: Saturday, November 17 - 2001 at 10:41
- PRESS RELEASE
Dubtrade LLC, the licensed franchisee of The Coffee Bean & Tea Leaf (CBTL) for the UAE, has appointed Matrix Public Relations to manage the public relation communications for the world's second largest gourmet coffee shop chain.
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About The Coffee Bean & Tea LeafFounded in 1963, The Coffee Bean & Tea Leaf is one of the largest chains of gourmet coffee shops in the world with over 181 outlets in seven countries. Providing the highest quality of coffee and teas for nearly 40 years, The Coffee Bean & Tea Leaf has introduced gourmet coffee to the Asia-Pacific Region since 1996 by opening more than 60 successful stores in Singapore, Malaysia, Taiwan and the United Arab Emirates, and continues to expand internationally.
About Matrix Public Relations
Matrix PR specialises in multiple corporate communications disciplines, including corporate brand management, issues & rumour management, media relations, crisis communications, community relations, market research, direct communications, strategic consultation, market intelligence and corporate positioning for financial, consumer and trade audiences.
Flexible in its approach, Matrix PR is quick to respond to the changing environment and services are geared to meet the evolving needs of clients. With offices in Dubai and Cairo, and affiliates in Saudi Arabia and Lebanon, Matrix PR handles public relations for clients across the Middle East.
Issued on behalf of Dubtrade LLC by Matrix PR. For further information please contact Helen or Jack on 343 0888.
Posted by Anne-Birte Stensgaard, News EditorSaturday, November 17 - 2001 at 10:41 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Jan 13 2004.
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