Acer drives growth of Emarati IT market

In a partner meet held today, Acer executives highlighted the crucial role its channel partners play in making Acer's empowering technology and products available to valued customers across the UAE. Acer is a major player for notebooks and desktops in the country and across the region.

"The UAE IT sector is not just growing, it is one of the fastest expanding IT markets in the world," said Krishna Murthy, Deputy Managing Director Acer Middle East and Africa.

"Acer over the years has grown and constantly met and exceeded the demands of the IT industry, empowering our channel partners and facilitating their growth is instrumental for our continued success."

"Acer's dynamic channel business model encourages partners to be pro-active and, with their valued help, we aim to capture a significant proportion of this fast-growing IT market," added Murthy.

At the meet, senior Acer executives updated channel partners and distributors from across the UAE. New products and Acer's 2008 strategy were key subjects.

"Educating and connecting with our channel partners is important if we are to grow our market share," said Satya Rangadham, Retail Sales Manager (UAE/OGCC) "Our business model has proven very successful, but informing our partners and helping them to grow is vital if we are to sustain our growth."

Acer's channel partners applauded the new reward schemes and annual loyalty programme that were introduced for 2008.

Acer executives were on hand to answer and explain Acer's strategy and product line up, on a one-on-one basis.