Damas presents Fior

Like stars in the cosmos, these stunningly beautiful jewels highlight fine diamonds in all their three-dimensional glory. Fior offers a delectable array of diamond pendant chains and earrings designed to proclaim a woman's unique essence. Crafted from the finest materials and designed to charm both the wearer and onlooker alike, these jewels sparkle with charm and allure as accents to a stylish wardrobe.

The original 'floating diamond' brand, Fior jewels are created using a special diamond setting technique backed by over two decades of pioneering research by Damas. Every piece in its collection splendidly stands out as the creative output of a renowned name in jewellery design and craftsmanship. What's more, discerning jewellery lovers are assured the highest quality standards with Fior's hallmark of authenticity on every creation.

"Fior's latest collections are poetic renditions in jewellery that brilliantly capture our finest emotions. Fluid lines and superb design make these creations must-have accessories that can be worn with effortless ease anytime,"

explains Tawhid Abdullah, Managing Director of Damas.

Secret to the sparkle

The rare sparkle of Fior diamond jewellery is achieved using a unique setting technique that greatly enhances the precious stones' natural brilliance. Unlike in other diamond jewellery, Fior diamonds are not held by prongs, channels and walls. It uses a special setting method that exposes the entire diamond through a transparent material, thus allowing its maximum exposure to light. This type of setting is also exceptionally strong and keeps the precious stones secure and perfect for everyday wear.

Visions of artistry

You simply have to glance at a Fior heart to discover why it deserves to be treasured and cherished for a lifetime. It is a shy and subtle vision of love designed to set its wearer in a league of her own. Traced in the most charming manner, both heart pendant and stud earrings swim with the finest diamonds, radiating confidence of spirit and elan.

In another set, Fior explores the essence of a square by placing choice diamonds in perfect harmony of lines and geometry, offering pendant chains and stud earrings that would be perfect on the corporate hallway, but also show-stopping on your evening attire.

Circles of magic see Fior present its alluring floating diamonds on a sphere pendant and drop earrings that sway with delectable intent - perfect adornments for anytime wear that spell pure joy.

Express yourself in Fior's tantalizing jewels now available at most 18kt Damas shops across the UAE and GCC.