Oki wheels out solutions

The show is taking place at the Dubai International Exhibition Centre (DIEC) from the 17th till 19th February and gathers industry professionals from all over the globe.

"The gathering of all these sectors under one roof is an impressive opportunity that can't be missed and we are glad to be here for the third year on the row to display our latest technology targeting professional colour industry needs." said John Ross, General Manager, Middle East, India and North East Africa, OKI Printing Solutions.

"The advertisement industry throughout the middle east is growing rapidly at an impressive rate. The use of imagery in any campaign is one of the major aspects to determine its success or failure, and that is where professional colour printing should step in to help achieve the best and most effective results."

Over the three days exhibition, OKI is demonstrating the first class quality and flexibility of its printers by producing "The Solution Boxes" that visitors have to win by spinning Oki's Solutions Wheel. The boxes include variety of printed materials such as brochures, leaflets, business cards, calendars and banners printed on a wide range of different media. These solution boxes illustrate the potential of bringing sophisticated printing to in-house thus boosting efficiency in a more time saving, cost effective manner - the Short Print Runs In No Time or SPRINT concept.

Oki Printing Solutions is showcasing the C8800 and the C9650 printers. These two printers are founded on High Definition Color; the company's own unique collection of hardware and software technologies, which deliver unsurpassed colour print quality and ease of use. Additionally, they provide superior digital LED printing at a price considerably lower than competitor A3 colour products, inkjet or mono only devices.

"As a business colour printing specialist we understand the professional colour industry needs. We provide cost effective methods and innovative technology that allow specialised signage, graphic imaging and screen printing industries to get smarter, more effective and matchless colour print quality," John added.