e-Points unveils new card as part of its regional growth strategy

Marwan Said, CEO of e-Points said, "We have been able to solidify our position as Jordan's largest and most exclusive customer reward program and now we have to enhance that position by expanding our services across the region. Therefore, to unify our e-Points card and better position it to allow for more regional growth, we are modernizing its look and making it more colorful and fresh. With this in mind, we want to appeal to the new markets we plan to launch in over the coming year."

He added, "The new card launch also stems from our motto of 'Living is More Rewarding,' which aims at building customer loyalty by creating a card that appeals to a wider customer-base. Customers and merchants will feel the difference this year." He went on to say, "The look and design of the new card falls in line with our branding strategy and partnerships.

Cardholders can visit the e-Points service stations at Aramex outlets across Amman to apply for the new card, report a missing card and make account balance enquiries. When cardholders replace their old card with a new one, the account balance will be automatically and immediately transferred, and the old card becomes invalid.

In a very short period of time, e-Points has been able to develop an exclusive network of over 350 of the leading retail, hospitality and service outlets in the kingdom, in addition to over 93 thousand cardholders.