Al Islami enters UAE hospitality market

The move propels Al Islami into a strong position in the fast growing and profitable hospitality segment of the UAE, starting with freshly baked and wholesome fresh Shawerma wraps, a new global healthy trend in the fast food industry.

A leader in the retail sector and a major supplier to the hospitality industry in the UAE market, Al Islami Foods is keen to cater for the region's hospitality business starting with Al Farooj Fresh acquisition. The company initially has started with 9 branches of Al Farooj Fresh, plans to expand into the GCC & Middle East markets. As per the terms of the acquisition agreement, Al Islami Hospitality commands the major stake in Al Farooj Fresh and have full management control.

Saleh Abdullah Lootah, CEO of Al Islami Foods, said:

'I am very pleased that this acqui¬sition allows us to become a very strong player in the strategic core category of local hospitality market. I welcome Al Farooj Fresh which will capitalize on our capabilities in fresh and superior quality halal-food segment, while making a synergy of such capabilities for the benefit of consumers. This is a very important step for the Al Islami Group to remain on strategic position in the UAE halal food market.'

'Al Farooj Fresh' is the first fast-casual restaurant chain in UAE offering fresh shawerma sandwiches and chicken meals. Made with 100% fresh and real halal chicken with high quality ingredients right from the farm, consumers can trust with Al Farooj Fresh of the freshest and delicious shawarma wraps.

Al Farooj Fresh Franchise

In addition, Al Farooj Fresh offers a franchising opportunity with a business model and attractive return on investment.

'As a result of the acquisition, Al Farooj Fresh would be sharing expertise with Al Islami with specific know-how and expertise, thereby taking advantage of Al Islami's regional reach and R&D capability, all to provide high quality nutrient products to consumers,' commented Reda Diab, General Manager of Al Islami Hospitality.

Through the acquisition Al Farooj Fresh, Al Islami has enhanced its business portfolio that comprises: Al Islami Cart, Al Islami Meat Shops, hence, accelerating the growth of company in the regional market.