In promoting the gemstone finish laptop, UM developed an endorsement concept which delivered to the public thousands of light-weight and almost equally-sized natural stones via a daily newspaper.
The challenge was in completing the overall mission of transporting, packaging and fixing over 60,000 gems to the front page of a leading newspaper. All in less than one day.
The GEMAS award came to highlight the overwhelming outcome which caused an impressive number of hits to the brand's local websites to check on the new product and an increased footfall in shops and stands where the brand is present.
Hundreds of marketing, media and advertising executives attended the exclusive GEMAS awards ceremony which was held at the Al Joharah Ballroom in Madinat Jumeirah to honor the creatively hot, fresh and trendy talents in the regional media and communications industry.
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Universal Media wins at GEMAS
- United Arab Emirates: Tuesday, February 19 - 2008 at 11:18
- PRESS RELEASE
UM was recognized for its innovative media campaign designed for the launch of a unique laptop.
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Posted by Lara Lynn Golden, News EditorTuesday, February 19 - 2008 at 11:18 UAE local time (GMT+4)
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This article was updated on Wed Feb 20 2008.
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