Rasha Al-Azem, who took over the agency's management in January, brings with her eight years of industry experience, of which the last six have been in the Leo Burnett Group.
Al-Azem will be working in partnership with Managing Director of Leo Burnett Dubai and Kuwait, Kamal Dimachkie. The appointment is the latest development for Leo Burnett Kuwait, which successfully increased its client portfolio in 2007, winning a number of high profile pitches.
Dimachkie commented; "Rasha was the natural choice for this position - she is a competent communication professional, well respected and admired by her clients and her colleagues, and comes with considerable experience.
"We look forward to great things from Rasha - especially at a time when the agency is poised for significant growth with an even bigger investment in creativity, and a focussed drive on training and nurturing our people for even greater innovation in strategic development," added Dimachkie.
On the appointment, Al-Azem commented; "I am very excited about this opportunity to manage Leo Burnett in Kuwait where there is huge potential for furthering our world-class operation and offering clients Leo Burnett's high standard of advertising and brand servicing, as we do elsewhere around the globe."
Leo Burnett Kuwait received a number of significant wins over the course of 2007 including Nando's and launched The Avenues Mall - Kuwait's largest shopping mall, which is managed by client Mabanee. Other clients include Philip Morris, Kuwait-based Global Investment House and Al-Shaya brands Vavavoom and Milano.
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Leo Burnett Kuwait begins 2008 with new management
- Kuwait: Tuesday, February 19 - 2008 at 15:55
- PRESS RELEASE
Leo Burnett announced today their decision to appoint Rasha Al-Azem, the new General Manager to lead the agency's operations in Kuwait.
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About Leo Burnett MENASince its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
Today, the group has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman. A network team of more than 370 talented employees is committed to enhancing their clients' competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.
About Leo Burnett and Arc - www.leoburnett.com
Leo Burnett Company, Inc., comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald's, Procter & Gamble and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a "pioneer on the frontier of marketing" and continues to be ranked as one of the world's top five creatively awarded networks worldwide.
For more information, please contact:
Monique Safayan
Manning Selvage & Lee - Dubai
Tel: 971 4 367 6169
Fax: 971 4 367 2615
Posted by Lara Lynn Golden, News EditorTuesday, February 19 - 2008 at 15:55 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Wed Feb 20 2008.
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