Marriott appoints BPG Public Relations as communications partner for Gulf

The appointment of BPG Public Relations is a strategic initiative aimed at promoting and further enhancing the profile of Marriott International in the Gulf and the Middle East.

BPG Public Relations, part of the BPG Group, is a brand that best exemplifies the adage 'Think Global, Act Local'. With a network that spans the region, and with more than 210 dedicated professionals from 28 different nationalities, BPG is arguably the most multi-cultural communications services group in the region.

BPG Public Relations is currently developing a communications programme centering on enhancing the strong brand values and reputation which Marriott enjoys in line with its vision.

June Farrell, Vice President (International Public Relations) at Marriott International Inc., said:

"Marriott International is on the threshold of an exciting era, especially here in the Gulf and Middle East, as we will be adding a number of new properties to our portfolio. Hence, it is important that we reach out to audiences in key markets through the appropriate media channels. We are confident of BPG Public Relations' commitment to helping us achieve our goals."

Mrs Farrell added: "Communicating the correct messages is vital to ensure our continued success and we were looking for a regional marketing communications partner with proven expertise in the GCC region and a thorough understanding of our strategy. We are confident that BPG Public Relations is the right consultancy to help us achieve this."

David Allan, Senior Vice President of BPG Public Relations, said: "BPG Public Relations is looking forward to adding real value to the image of Marriott International in the Gulf region through its PR endeavours. Our concerted efforts are centered on leveraging our expertise in the region into focused and effective communications strategies for Marriott. This relationship looks to synergize the strengths of both partners to ensure best results for this leading hospitality brand."