Senior officials from Isuzu and Genavco, including Shintaro Mochizuki, President, Isuzu Operations, Thailand; Yoshifumi Komura, Division Executive, Isuzu Motors Limited; Sharief Khalid, President, Genavco; Ossama Akkache, Assistant General Manager, Genavco; and Walid Ismail, Parts Manager, Genavco, were present at the opening ceremony of the two showrooms.
Speaking at the press conference, Shintaro Mochizuki said,
"The UAE is one of the most important markets for Isuzu in the Middle East. The country's phenomenal growth in recent years has positively affected the road transport sector, including the demand for medium and heavy duty trucks, and these new showrooms will go a long way in effectively catering to customers in Abu Dhabi and Al Ain."
Commenting on the opening of the new showrooms, Genavco's Sharief Khalid said, "The steadily increasing demand for Isuzu's trucks and pickups in the UAE, especially in the capital, prompted us to open showrooms in Abu Dhabi and Al Ain. Moreover, the unprecedented economic boom in the UAE has significantly boosted the demand for transport operations in the country, which further increases our optimism regarding the sustained demand for Isuzu vehicles in this market."
Market statistics reveal that Isuzu trucks now rank among the top two best selling light and medium duty commercial trucks in the UAE. Isuzu's trucks have built a reputation in markets around the world for their superior performance, durability, power, comfort and also their environment-friendly engines.
Genavco, which was established in 1967, acquired the Isuzu franchise in 1982. Ever since its inception, the company has maintained its position as a major supplier of construction, industrial and marine equipment in the UAE. In addition to the new showrooms in Abu Dhabi and Al Ain, Genavco also has showrooms in the emirates of Dubai and Sharjah.
Isuzu Motors Limited was founded in 1916 and is the first car manufacturer in Japan. Today Isuzu is one of the world's premier manufacturers of commercial trucks including the renowned "World No.1 Loadmaster - the NPR.