Sharaf DG announces 100% consumer finance for customers

This comes close on the heels of its 'lowest price guarantee' which assures customers that the prices of all products sold at Sharaf DG are the lowest as compared to any other authorized retail outlets in malls.

Through this latest initiative, Sharaf DG has once again demonstrated it's customer-centric business approach, bringing aspirational and high-priced products within the reach of the average consumer.

"Sharaf DG aims to revolutionise the electronics retail industry and is constantly looking to introduce new and innovative schemes that benefit our customers," commented Mr Nilesh Khalkho, Director, Sharaf DG.

"We are happy to partner with Emirates Bank to provide customers with the lowest, most convenient and easy paced financing option in the market, enabling them to instantly purchase & enjoy products that are highly priced. It is a far better option as compared to credit card financing where the interest rates are very high."

The Consumer Finance is applicable on products priced above a certain amount and extends to branded laptops and computers, LCD and Plasma Televisions, Home Theatre Systmes, Washing Machines, Digital Cameras, Modular Kitchens, Branded Furniture and a host of other products. There will be an in-store dedicated Emirates Bank kiosk in each Sharaf DG outlet with experts who will advise on all aspects of consumer finance. The key features of the scheme include Instant Finance with express approvals, easy loan repayment period of 36 months and minimum documentation.

"Sharaf DG is already experiencing huge success at Dubai Shopping Festival with the 'Crazy Prices' promotion, which has been attracting customers looking for an excellent bargain. The new consumer finance loan scheme is expected to further accelerate sales," Mr. Khalkho concluded on a high note.