Tripp Lite revenues soar in 2007 owing to greater demand for power protection products across the Middle East

The company further revealed that its regional operations have achieved a three-year compound growth of over 20% compared to figures from the same period last year. Leveraging its outstanding growth momentum, the company is currently gearing itself towards supplying the region's increasing demand for 1- phase and 3- phase category UPS line, which is projected to grow by 40% in 2008.

Garnering a reputed standing among top industry players in the region by undertaking major contracts throughout the Middle East, Tripp Lite has managed to increase its market shares in all its ventures at both the local and regional levels. The company's success has also been largely due to several important partnerships with well-established distributors across the region. In addition to a notable sales performance, the year 2007 has also witnessed Tripp Lite's success in terms of gathering distinctive recognitions for its top-of-the-line power protection products, such as its 3-phase Unit Power Supply (UPS) system, which was nominated as finalist in the prestigious 2007 'Innovation Awards'.

"The year 2007 has been one of the greatest years for Tripp Lite, as the rapidly growing regional economy continuously fuels the demand for high performance power protection equipment," said Vipin Sharma, Vice President of EEMEA Sales, Tripp Lite.

"We have achieved tremendous feats in terms of sales and recognition from our peers, but more importantly, it gives us great pride to have contributed to the business continuity and connectivity of some of the most important business sectors in the region. We are also proud to announce that the success of Tripp Lite in 2007 has matched the goals we have set within our yearly planned strategy, which bears testimony to the effectiveness of our marketing and development tactics."

Tripp Lite's participation in regional and international events and exhibitions such as Datacenter Dynamics (Dubai) and Gitex (Dubai) has served as effective platforms to launch its cutting-edge technologies and equipment. With aims of expanding its market to cater to a more diversified client base, the company has introduced premium grade KVM switches, 19" Racks and HDMI and DVI cables. At present, the leading manufacturer has undertaken delivery and implementation contacts within the region's most important industries, including the oil and gas, media and publishing, education, real estate, aviation, healthcare, manufacturing and banking sectors.

Tripp Lite's main focus in 2008 will be to augment its presence within the Saudi Arabian, Yemen, and Pakistan markets through vertical specific product launches, road shows, seminars and investments into channel partner training. The company is also set to launch medical grade UPSs, modular racks, PoS-supporting UPSs, first-class home theatre cables, connectivity products and surge protectors, to address the current demand within the rapidly growing businesses of real estate, banking, healthcare and aviation in established and emerging regional economies.

"With the excellent results we have achieved in 2007, our focus for next year is to exceed the records we have set by continuously improving our product line and enhancing our regional and international consumer base. As a first step, we have outlined a number of high impact activities to launch our newest products and services to tap into potential-laden sectors such as aviation and healthcare. We believe that a healthy combination of providing innovative technologies and immersion within promising markets will aid us to further augment our growth for the next years," concluded Sharma.