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The sporting extravaganza is being held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
As part of the sponsorship agreement, Masafi will be the official provider of natural mineral water during the championship, which will feature leading tennis players like Roger Federer, Rafael Nadal, Justine Henin, Maria Sharapova, Serena Williams, Andy Roddick and others.
In his comments on sponsorship of the event, Mr Ashraf Abushady, CEO of Masafi, said:
"We are extremely excited and look forward to being part of one of the Dubai Tennis Championships, one of most anticipated events on the international sporting calendar. As a brand we have associated with sporting spectacles that embodies an activity healthy lifestyle - values that we as a company promote through our products."
He added: "Masafi's sponsorship of sporting events in and around Dubai has demonstrated our social commitment and underscores our resolve to achieve excellence through continuous improvement in terms of growth and competitiveness."
It is important to drink the 'right' water to replenish the human system during a sporting spectacle and Masafi offers a pure natural mineral water sourced in the UAE with the right nutrients to quench the thirst of tennis players and aficionados.
Some of the prominent sporting spectacles that Masafi has supported in the past include the Dubai International Basketball Tournament, the Desert Classic and Sportzone -- sports carnival that included events like Football, Cricket, Basketball, Hockey, Volleyball, Table Tennis and games for the physically challenged.
Posted by Anne-Birte Stensgaard, Senior News Editor
