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Thursday, November 26 - 2009

Carrefour ties up with Zahid Tractor to mark the opening of new branch

  • Saudi Arabia: Saturday, February 23 - 2008 at 14:26
  • PRESS RELEASE

Zahid Tractor, the exclusive importer of Renault cars in Saudi Arabia, in cooperation with the renowned retailer Carrefour, gave away two Renault cars - a Megane Sedan and a Megane Sport model 2008 - to two lucky shoppers during the opening night of the hypermarket's newest branch in Jamjoom Center, Jeddah.

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On this occasion, Yousuf Khaja, Renault Franchise Manager at Zahid Tractor, said: "Our participation in the opening event of Carrefour's latest branch highlights the unique association between two well-known French brands - Renault in the automotive industry and Carrefour in the retail sector. We do hope that such cooperation continues in the future for the benefit of both brands and our respective clientele."

As part of the joint promotions, Zahid Tractor was given the opportunity to set up a stand near Carrefour for its hugely successful "Ooh..La..La" campaign, an ongoing activity that showcases the unique bond shared by Saudi youths and Renault cars, both known to have very dynamic, engaging and lively personalities.

Khaja added: "Through the stand, visitors of Jamjoom Center can register themselves for the "Ooh..La..La" campaign and enjoy the many benefits offered by the interactive and fun website (www.oohlalarenault.com), including the chance to win Renault Megane one of the more sought-after car in the Renault's range of vehicles available in the Saudi market."

Khaja further said: "The underlying philosophy of "Ooh..La..La" highlights the true essence of the Renault brand. In French "Ooh..La..La" means cool and through this campaign, we are able to create a positive and favorable impression among car enthusiasts, especially the young people - that it's cool and amazing to drive a Renault car because of its distinctive and sophisticated styling, superior performance, and unrivalled safety features."

Talking about safety in Renault cars, Khaja said: "Renault cars five-star rating at the European New Car Assessment Program (NCAP), and reflects the comprehensive safety standards upheld by Renault."

All Renault cars now have 3 years / 100,000 Kilometer warranty coverage in KSA.
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