HTC keen on leveraging reach of Cairo ICT 2008 to establish presence in high potential Egyptian market

HTC, which is keen on leveraging the reach and popularity of one of the region's biggest ICT exhibitions to establish its presence in the high potential Egyptian market, will be showcasing its whole range of mobility devices at the event.

HTC's product line up will be headlined by its Touch range, which includes the HTC Touch and the HTC Touch Dual. These two devices use HTC's revolutionary TouchFLO touch-screen technology, which allows finger-touch scrolling, panning, and photo zooming. The company will also introduce to the Egyptian market its latest Smart mobile device offering, the TyTYN II, which packs all the power of Windows Mobile 6 into a unique new form factor, continuing HTC's 10-year heritage of innovation in device design. Featuring high speed HSDPA connectivity and an innovative tilting touch screen, this device is the ultimate mobile companion.

Another new entrant to Egypt will be the HTC Shift, which has an innovative QWERTY-based keyboard design and 3G-connectivity, comes with Windows Vista Business, includes a brilliant 7-inch widescreen touch display and a 40-gigabyte hard drive. Packed with advanced connectivity, the HTC Shift features high-speed global connectivity with Tri-Band UMTS/HSDPA, Quad-Band GSM/GPRS/EDGE, Bluetooth 2.0 and Wi-Fi. The device leverages Windows Media Player 11 to provide easy access to music, videos and photos.

Kevin Chen, General Manager, HTC Middle East and Africa and CIS, said,

"We are excited to debut at Cairo ICT, which is one of the most eagerly awaited ICT exhibitions in the Middle East and North Africa region. We see the event as an ideal platform to strengthen our market presence in North Africa, especially in Egypt, which is among the first countries in Africa to launch 3G mobile services. We look forward to making the most of the networking opportunities at Cairo ICT 2008, to establish ties with potential partners and building relations with existing ones."

HTC's groundbreaking devices represent the latest in mobile convergence for both consumer and enterprise audiences, and underline HTC's commitment to developing innovative, appealing and category-defining form factors and applications. HTC has designed, manufactured and marketed smart devices for the last 10 years, and is the world leader in PDAs and smartphones. HTC is well known in the industry as the company behind many of the most popular operator-branded devices.

HTC has a reputed partner network in Egypt. HTC has partnered with Jovitronix as their distributor in Egypt. HTC devices are available with all major retailers such as Axiom, Raya, i2, Virgin Megastore, Mobile Shop, and leading telecom operators Mobinil, Vodafone and Etisalat.

Cairo ICT 2008 will be held under the theme 'The M Power,' relating to Mobility, Media, Money and Management. New sectors are joining Cairo ICT for the first time this year including a big representation of the banking and financial services sector as well as real estate services and investment. Different government bodies will participate this year in addition to a huge representation of retailers from several Egyptian governorates.