"Contribution to the community and bringing positive benefits to the societies in which we operate are an integral part of Hilton's corporate culture" said Mr. Wolfgang Maier, General Manager of Jeddah Hilton & Qasr Al Sharq. I would like to express my gratitude to HRH Prince Khaled Al Faisal, the Saudi Centre for Autism and the event organizers especially Aboud Shami, Impact BBDO's Group Managing Director for giving Hilton the opportunity to participate in an event for such a great cause."
Autism is a brain development disorder that impairs social interaction and communication, causing restricted and repetitive behavior. The latest research results show that in Saudi Arabia there are around 140,000 cases of the disorder which can affect a child before he is even three years old.
The two-day charity event which included portrayals drawn by the creative staff at BBDO was attended by high profile people, local businessmen and women as well as the expatriate community. "We hope our efforts help remind people of the ongoing fight against this disorder," continued Maier.
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