Dynamisan High Rise Stair Climb launched to test endurance
- United Arab Emirates: Monday, February 25 - 2008 at 13:30
- PRESS RELEASE
The Dynamisan High Rise Stair Climb was announced today by Novartis Consumer Health (NCH), to take place on February 29th, 2008.
The event will feature participants scaling 55 floors to test both endurance and fitness. The climb will then be rolled out throughout the GCC countries over the coming months.
With the increasing incidence of lifestyle diseases such as diabetes and cardiovascular diseases being recorded in the UAE, this climb aims to showcase the benefits of taking the stairs and getting more physical exercise to combat obesity and to help ensure a healthy lifestyle.
Stair climbing is an effective cardiovascular workout and burns twice as many calories as other sporting activities, 15 minutes of stair climbing producing the same results as 30 minutes of running.
Climbing up the first 20 flights will be aerobic, after which the climb will intensify becoming an intense anaerobic workout. "When performed correctly it can be a total body workout, especially building muscle mass and increased cardiovascular endurance in the Lower Body," says Physical Advantage Head Trainer, Corey Oliver. "The Dynamisan High Rise Stair Climb will provide enthusiasts with a new approach to measure their fitness level. It is a unique challenge, and I would highly recommend participation," he added.
NCH who manufactures Dynamisan, a multivitamin, launched the campaign to raise awareness of the sedentary nature of our lifestyles and the need for more exercise.
According to Samah ElManzalawy, Dynamisan Brand Manager from Novartis Consumer Health, "We all work long hours and tend to neglect our health, especially with regards to exercise. We are often too tired to exercise, even though it will give us an energy boost."
The event, supported by Jeema Mineral Water, will give participants a chance to walk away with exciting prizes sponsored by Fitworx, the exclusive distributor of LifeFitness equipment, Physical Advantage and Giordano.
The initiative will start at 9:00 a.m. and is open to public.
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