Vice Versa launches Affiliate Partner programme for the travel industry

Partners which sign up to promote the Vice Versa smart card scheme for travellers to Dubai will get the opportunity to offer their customers, the Vice Versa welcome package as a further value-added benefit in their value proposition for destination Dubai.

Vice Versa acknowledges the Affiliate Partners by rewarding them with suitable commissions as well as the opportunity to co-brand the Vice Versa Welcome package to tie the benefit of the Vice Versa card to the partners own brand and services, depending on performance and financial arrangements.

The Vice Versa Welcome package is complimentary to the Affiliate Partners and visitors to Dubai. The Vice Versa card is presented along with a pocket sized Premium Guide in sparkling silver and gold colors, and includes a Dubai City Map, shopping mall floor plans and a full listing of more than 275 Partner outlets that offers up to 20% instant cash-rewards.

Partner outlets are selected with the visitor in mind and include brands like Hugo Boss, Tommy Hilfiger, Calvin Klein etc. as well as great dining and entertainment outlets in Dubai. The Vice Versa silver card is conveniently offered by the Affiliate Partner for immediate use.

Not only does the Vice Versa Affiliate Partner Program provide an additional revenue stream for businesses aimed at visitors to Dubai, but it also provides the same business with an opportunity to enhance the Dubai visit experience for their customers, having arrived in Dubai. The revenue model is based on sharing the actual card fees earned from usage of the cards.

As the programme is covering both the digital environment and the on site destination specific businesses, the Vice Versa package will be promoted both in Dubai and online.

Depending on whether the customer is a first time visitor or a frequent traveller, the affiliate partner programme can be tailored to offer the Vice Versa Silver card and the Gold card package accordingly.

"Many visitors see Dubai as an excellent destination for shopping, dining and entertainment. The premium visitors look forward to upscale packages from tour operators and airlines that promise deeper knowledge of the Emirate. By integrating a life -style oriented card programme such as the Vice Versa smart card scheme in to their comprehensive package, they are widening the scope and enriching the quality of their service offerings to suit the sophisticated tastes of their clientele. Hence we welcome such tie-ups and synergies with the travel industry,"

says Kira Milan, Founder and Managing Director Vice Versa.

For the on line business Vice Versa can be offered as Dynamic Packaging, Banners and Text- links depending on the nature of the portal. The Dynamic Packaging option is designed for airlines, travel and activity portals with existing product engines, whereas the Banner and Text link options is meant for City or News or Guide portals that do not have any booking engine.